Fine Wine Ambassador; Masi

Position: Fine Wine Ambassador (Masi)
FINE WINE AMBASSADOR, MASI (ONTARIO)

Location:

Toronto, Ontario (GTA-based)

Employment Type:

Full-time

Reports to:

Vice President, AWSM

About Authentic Wine & Spirits / Masi
Authentic Wine & Spirits Merchants (AWSM) is a leading Canadian distributor of fine and luxury wines and spirits. We partner with globally recognized producers to bring the finest portfolios to Ontario’s top restaurants, hotels, and private collectors.

Masi Agricola is one of Italy’s most storied wine estates, crafting Amarone and other Valpolicella wines since 1772. Known for their Appassimento method and exceptional back-vintage collection, Masi wines are synonymous with quality, heritage, and innovation.

The Fine Wine Ambassador will represent Masi across Ontario, sharing its history, tasting experience, and brand story with sommeliers, wine directors, and private collectors.

Role Overview
This is a relationship-driven, brand-focused role. The Fine Wine Ambassador is responsible for education, advocacy, and premium brand building within Ontario’s fine wine community.

The right candidate thrives on in-person engagement, storytelling, and building genuine connections across the trade.

Key Responsibilities

Plan and host vertical tastings, fine wine dinners, and educational seminars for sommeliers, wine directors, and private clients

Represent Masi at select industry events, trade tastings, and lifestyle activations

Maintain and grow a personal network of Ontario’s wine professionals, tracking placements and market insights

Support and coordinate Masi leadership visits, including schedules, guest lists, and tastings

Travel within Ontario and across Canada as required, with occasional international travel to support brand events and educational programs

Maintain accurate records of account activities, tastings, and network interactions

Qualifications
Required

WSET Level 3, ISG, CMS, or equivalent sommelier accreditation

Established network within Ontario’s fine dining and luxury hospitality trade

Strong tasting skills with ability to identify common wine faults and assess vintages confidently

Excellent public speaking and storytelling skills; comfortable presenting in person

GTA residency with valid driver’s license and passport

English fluency; additional languages (French, Italian, Mandarin) considered an asset

Flexibility to prioritize key Masi commitments and events

Flexibility for evening and weekend engagements to represent the brand at key trade and client events

Preferred / Advantageous

Experience in fine dining, wine education, or luxury hospitality

Teaching or lecturing experience in wine programs

Authentic social media presence reflecting passion for food, wine, or Italian culture

Connection to Ontario’s private collector and luxury buyer community

What We Offer

Competitive base salary with opportunity for bonus

Full benefits package (e Medical / Dental)

Reimbursement of travel, tastings, and event expenses

Access to Masi’s back-vintage collection and unique educational experiences

Opportunity to build your personal brand within Ontario’s fine wine community

Compensation and Benefits

Comprehensive benefits program (medical, dental, RRSP) following eligibility period

Performance-based bonus aligned with annual objectives and KPIs

Car allowance, travel, and expense account

Additional Information
This description reflects the general nature and scope of the role. It is not intended to be an exhaustive list of all duties and responsibilities. Responsibilities may evolve based on business needs.

Authentic is committed to equal opportunity and encourages applications from individuals of all backgrounds.

We thank all applicants for their interest; however, only those selected for an interview will be contacted.

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