Market Activation Manager – Moët Hennessy Brands

Reports to:

Senior Market Manager

Status:
Full Time

ABOUT US AND ABOUT YOU

About Charton Hobbs

Charton Hobbs Inc., in addition to being one of the longest standing wine and spirit agencies in Canada, is also one of the largest privately owned national agencies.

A family enterprise, Charton Hobbs Inc. is dedicated to the advancement of the wines and spirits markets through the representation of select producers, including Moët Hennessy across all provinces of Canada.

Our Maisons (Veuve Clicquot, Moët & Chandon, Dom Pérignon, Ruinart, Krug, Armand de Brignac, Wine Estates, Hennessy, Glenmorangie, Ardbeg, Volcan, Belvedere) have a rich heritage built on uncompromising perfection and unique savoir-faire handed down from generation to generation. Our people constantly reinvent the future of our industry and deliver memorable experiences to our consumers, living the 5 values of Moët Hennessy: sharing, elegance, epicureanism, integrity, and spirit of conquest.

From the grape to the bottle, we offer a passionately stimulating environment and motivating career opportunities and are continuously looking for passionate talent!

About You

You are a passionate marketer, eager to learn every day, to go the extra mile, always putting the brands first. You are good at multitasking, always with a structured approach and with a strong ambition to deliver excellence. You have a business mindset and a real drive for creativity. You are a detail-oriented team player, an excellent communicator, and very solution-oriented.

If this is you, please join us!

Job Summary

This position is responsible for the Ontario Moët Hennessy portfolio pertaining to the overall planning and execution of marketing activities and the shared sales objective results of assigned brands within the Moët Hennessy portfolio.

Essential Duties and Responsibilities

Based in the Mississauga Charton Hobbs office, the Marketing Activation Manager will report to the Moët Hennessy Senior Regional Market Manager. The position may require evening and weekend work in connection with specific events, in addition to normal daytime job functions, which are split between both in-market and in-office requirements. Your time will be split between office work and in the field.

A moderate level of variable annual domestic and international travel is necessary for this position.

In this role, your responsibilities would include:

Marketing and Strategic Planning

• Develop the provincial marketing plans for assigned Moët Hennessy (MH) brands consistent with the guidelines provided by Maisons and the National Brand Managers, complete monthly activation reports, and provide market updates as required.
• Execute creative strategy around new product launches and execution in market.
• Implement and measure the effectiveness of marketing activities and event strategies against predetermined and agreed national or regional KPI measurements, with the support of Senior Regional Market Manager.
• Work closely with the National Brand Marketing teams and local Charton Hobbs teams to develop and implement customer-driven initiatives.

Sales Collaboration and Execution

• Once plans are created and approved, liaise with the Senior Regional Market Manager, Moët Hennessy, and the sales team on a regular basis to implement strategies with the sales team.
• Define and maintain the core Moët Hennessy portfolio brands' strategic account lists for on-premises, retail, and boutique accounts with the sales team, ensuring that quarterly updates of listing status are completed.
• Partner with the local sales team to grow brand presence in key on-premise and retail accounts, identifying new opportunities in the market.
• Create and build account relationships through support, activation, and training.
• For assigned brands, determine with the sales team the required input resources to be allocated to core and targeted on- and off-premises accounts, and track spending plans versus planned objectives. Recommend any required spending adjustments based on account performance.

Event Activation and Brand Presence

• Plan, organize, and execute field-level activations on Moët Hennessy brands with the support of the Charton Hobbs sales team.
• POS…