Outside Automation Sales Specialist â PLC &Software

Job Overview

Reporting to the Regional Automation Manager, the Outside Automation Sales Specialist PLC & Software will drive revenue growth for programmable logic controllers (PLCs), human‑machine interfaces (HMIs), industrial control software, and industrial networking solutions from Rockwell Automation (Allen‑Bradley).

• Sales and territory development
  • Own sales targets and deliverables for PLC, HMI, control software within Central Ontario; develop and execute a territory sales plan to meet or exceed quota.
  • Build, qualify, and manage a predictable opportunity pipeline using CRM; forecast sales, report progress, and adjust tactics to achieve revenue and margin goals.
  • Actively pursue new business through prospecting, cold outreach, lead follow‑up, channel partner engagement, and relationship development with end users, OEMs, and system integrators.
  • Prepare and present commercial proposals, technical quotes, and accurate Bills of Materials (BOMs); negotiate pricing, terms, and scope to close business while protecting margin.
  • Coordinate cross‑functional pre‑sales and post‑sales activities with internal sales teams, product specialists, supply chain, and Rockwell Automation to ensure successful project delivery and customer satisfaction.
  • Run targeted sales campaigns, customer workshops, and executive briefings to accelerate decision cycles and drive product/software adoption.
  • Upsell and cross‑sell complementary products and services (e.g., drives, safety, condition monitoring, system integration, training, maintenance) to increase average deal size and lifetime customer value.
  • Implement competitive strategies and win/loss tactics to defend and grow market share in manufacturing, water/wastewater, food & beverage, mining, infrastructure and other verticals.
• Technical leadership and customer enablement
  • Act as the lead technical resource for PLC and control‑software sales: assess customer control‑system requirements, design Rockwell controller, I/O, and HMI solutions, and provide programming/architecture guidance.
  • Provide pre‑sales technical consulting, programming support, and solution demonstrations, including hands‑on examples in Studio 5000/RSLogix and Factory Talk.
  • Lead control‑system migration and retrofit initiatives: assess legacy environments, develop migration strategies, estimate costs and downtime, and recommend phased implementations that align with customers operational objectives.
  • Maintain current knowledge of Rockwell product roadmaps, firmware updates, licensing models, and partner integrations; travel to the U.S. for training as required.
• Sales metrics and commercial focus
  • Responsible for monthly and quarterly sales forecasting accuracy, pipeline velocity, close rate, average deal size, and margin targets.
  • Drive measurable growth in installed base conversions, software license renewals, service agreements, and project‑based revenues.
  • Track and improve customer retention, net new logos, and territory market share.

• Diploma or degree in Electrical, Electronic, Control Systems, or Automation Technology from a recognized institution.
• Minimum of two years experience combining PLC programming/control system work with technical product sales or sales engineering (Rockwell experience preferred).
• Practical experience with Rockwell Automation PLC platforms and software (e.g., Control Logix/Compact Logix, Studio 5000/RSLogix, Factory Talk View, RSLinx).
• Strong understanding of PLC programming languages (ladder logic, structured text, function block diagrams) and common control strategies.
• Experience interpreting and producing single‑line electrical drawings, I/O lists, and control schematics.
• Working knowledge of industrial networking and Ether Net/IP architecture, including network diagnostics and segmentation best practices.
• Proven ability to develop BOMs, technical proposals, commercial quotes, and scope documents.
• Demonstrated consultative selling skills, negotiation experience, and a track record of meeting or exceeding sales targets.
• CRM proficiency and strong commercial acumen, including pricing strategy and margin management.
• Excellent communication, presentation, and stakeholder management skills.
• Valid driver’s license and passport required.

• Positive work–life balance within a dynamic environment that encourages new and exciting challenges.
• Competitive compensation, comprehensive benefits plans, pension plans, and a range of career opportunities.

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Rexel Canada is committed to Employment Equity and values a diverse workforce, recognizing each employee’s unique talents and skills.