Director of Web Strategy and Digital Experience

Responsibilities

• Lead the strategy, planning and continuous improvement of Jackson State University's public-facing web ecosystem, including the university’s website, microsites and related digital platforms.

• Serve as the university's front-end web strategy lead, ensuring that digital content, navigation, design and user experience align with JSU's brand, mission and strategic priorities.

• Develop and maintain digital governance standards for university web properties, including content standards, page ownership expectations, approval workflows and content lifecycle guidance.

• Partner with Information Technology on technical infrastructure, platform functionality, hosting, security, integrations and system-related needs while leading front-end experience, content strategy and brand alignment.

• Lead information architecture, navigation planning and user journey improvements to help audiences find information quickly and complete key tasks effectively.

• Develop dashboards or reports that help University Communications and campus leadership understand web performance, audience behavior and opportunities for improvement.

• Create and maintain standards for web content, digital brand consistency, page templates and user-centered digital communication.

• Train, support and advise campus web contributors to improve content quality, accessibility, consistency and alignment with university standards.

• Collaborate with Public Relations, Marketing, Creative Services, Digital Storytelling and Strategic Communications to support campaigns, institutional initiatives, research visibility, recruitment efforts and major university moments.

• Work with Enrollment Management, Institutional Advancement, Academic Affairs, Student Affairs, Athletics, Research and other campus partners to improve web experiences that support their audiences and institutional goals.

• Establish and lead a web governance process or council, as directed by the Chief Communications Officer, to improve coordination, accountability and consistency across university web properties.

• Review existing web content and recommend updates, consolidation, removal or restructuring based on accuracy, usability, audience needs and institutional priorities.

• Identify opportunities to improve JSU's digital experience through new tools, emerging practices, content standards and user-centered approaches.

• Maintain awareness of higher education web trends, accessibility expectations, digital governance practices, user experience standards and emerging technologies that affect how audiences engage with university content online.

• Perform other related duties as assigned by the Chief Communications Officer.

• Bachelor's degree in communications, digital strategy, marketing, information science, human-computer interaction, public administration or a related field.

• Experience working in higher education, government, nonprofit or another mission-driven environment.

• Experience with enterprise content management systems such as Word Press, Drupal or a comparable platform.

• Experience with web analytics, accessibility auditing, search engine optimization tools or usability testing platforms.

• Experience developing digital standards, content governance processes, web policies or training materials for distributed content contributors.

• Working knowledge of HTML, CSS and front-end web practices.

• Familiarity with emerging digital trends, including AI-assisted search, content discoverability and evolving user behavior across web platforms.