Manager, Social Media

General Description:

D2L is a cloud company that is modernizing education and building the Future of Work. The old models of teaching and learning are in the midst of the largest transformation in history, and D2L is at the heart of that fundamental shift.

New models of teaching and learning enable a personalized, student-centric experience – and deliver improved retention, engagement, satisfaction, and results for learners of all ages – in schools, campuses, and companies.

D2L is disrupting the way the world learns, by providing the next generation learning environment and solutions to engage and inspire learners. And most importantly, by giving customers a platform that is easy, flexible, and smart.

No other company provides a solution as robust and innovative as D2L.

D2L has had a singular mission for 25 years and is dedicated to that same mission in the years ahead: to transform the way the world learns – and by doing so, we will help improve human potential globally.

Every application we receive is personally reviewed by a member of our Talent Acquisition team - yes, a real person looks at your resume! While we use AI tools internally to streamline tasks like meeting notes, summaries, and administrative work, these tools never rank resumes, make hiring decisions, or influence candidate evaluations.

• Own D2L's global social media strategy, editorial calendar, and channel roadmap to drive brand awareness, engagement, audience growth, and search visibility.
• Lead D2L's day-to-day social media initiatives across all corporate channels, ensuring content and campaigns align with business priorities and brand standards.
• Lead, mentor, and develop the Social Media Specialist through coaching, performance management, career development, and ongoing feedback.
• Establish team goals, priorities, KPIs, and workflows that align with broader marketing and business objectives.
• Manage team capacity, intake, and prioritization to deliver high-quality social campaigns and content at scale.
• Oversee all social media deliverables, ensuring consistency, quality, brand alignment, andtimelyexecution.
• Own D2L's employee advocacy strategy and program, enabling employees and executives to amplify thought leadership and corporate messaging.
• Develop and execute executive social media strategies that strengthen executive visibility and position D2L leaders as trusted voices in the industry.
• Partner cross-functionally with Brand, Product Marketing, Corporate Communications, Demand Generation, Regional Marketing, People & Culture, and other stakeholders to deliver integrated marketing campaigns.
• Lead social media strategy and execution for global events, product launches, corporate announcements, and integrated marketing initiatives.
• Manage D2L's organic social media budget,allocating resources to maximize reach, engagement, and business impact.
• Serve as the organization's social media subject matter expert, advising stakeholders on platform best practices, governance, emerging trends, and AI-enabled opportunities.
• Build and nurture engaged online communities by fostering meaningful conversations,monitoring brand reputation, and strengthening audience relationships.
• Establish andmaintainsocial media governance, guidelines, workflows, and best practices to ensure consistent execution across the organization.
• Monitor platform trends, algorithm updates, and emerging technologies to continuously evolve D2L's social media strategy.
• Own social media analytics, reporting, and performance measurement, providing actionable insights and strategic recommendations to improve ROI and business outcomes.
• Influence senior stakeholders bydemonstratingthe value of social media as a strategic marketing channel that supports corporate, brand, product, and demand generationobjectives.

• People Leadership:
  Ability to lead, coach, and develop high-performing teams while driving accountability and engagement
• Operational Leadership:
  Ability to scale processes, prioritize effectively, and manage team workflows
• Influence:
  Ability to influence cross-functional stakeholders and advocate for social strategy at senior levels
• Social Media Strategy…