Social Media Coordinator

• Strategy & Publishing Cadence:
  Formulate social plans and publish high-quality daily content—including original picture and video content, graphics, and captions—adhering to posting requirements as needed per dealership.
• Facebook & Tik Tok: 3–5 posts/week
• Instagram: 3–4 feed posts/week + daily Stories
• Google Business Profile: 3–7 posts/week (As needed)
• Content Calendars & Workflows:
  Plan monthly calendars and manage team production requests using Microsoft software, Canva or Wrike.
• Reputation & Community:
  Monitor channels, respond daily to inquiries and reviews via approved platform(s) and grow local follower bases.
• Analytics & Trends:
  Track monthly performance metrics to refine strategy; stay current on automotive marketing, algorithms, and digital tools.
• Departmental Support:
  Collaborate with the marketing team on broader promotional initiatives and administrative tasks.

• Meticulous organization, attention to detail across multiple accounts, and strong copywriting skills.
• Proactive, high-energy mindset with a solid grasp of automotive marketing and retail branding.
• Proficiency in MS Office, all social platforms, Birdeye, and Sprout Social.

• Education:
  
  Bachelor’s degree in Marketing, Communications, PR, Digital Media, or related field.
• Experience:
  
  1–3 years in social media strategy, content creation, and review management. Graphic design, video editing, or automotive experience preferred.
• Tools & Adaptability:
  Experience with Birdeye/Sprout Social; ability to manage competing deadlines and multitask efficiently.
• Travel:
  Ability and willingness to travel to any/all Pine Belt dealerships and events.

Bachelors or better in Communication or related field.

Bachelors or better in Marketing or related field.

Bachelors or better in Public Relations or related field.

• 1-3 years:
  Video Editing
• 1-3 years:
  Graphic Design
• 1-3 years:
  Content Creation

Equal Opportunity Employer
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