Head of Product, Offroad; Group Product Manager II

As a pioneer in digital outdoor navigation with a suite of apps, onX was founded in Montana. With more than 400 employees located around the country, we work in largely remote/hybrid roles and have regional “Basecamps” to help remote employees connect and stay inspired. We bring our outdoor passion to work every day, coupling it with industry-leading technology to craft dynamic outdoor experiences.

Through multiple years of growth, we maintain an entrepreneurial ethos in a fast-paced, tech-forward environment where ownership, accountability, and teamwork are essential. We value diversity and believe it leads to different perspectives and new adventures and growth. We strive to improve, value innovation, and believe great ideas come from any direction.

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onX is seeking a seasoned product leader to own the product strategy and execution for onX Offroad, our fastest scaling business. This leader should thrive in high-tempo environments and bring experience across multiple stages of the business and product lifecycle, with strength in navigating the critical transition from initial product-market fit to scale. At our current stage, success requires comfort with calculated risks and the ability to move aggressively and decisively.

You will set the long-term product vision while operating hands-on in a complex, multi-segment ecosystem where every activity, vehicle type, and geography represents a distinct customer need. In close partnership with engineering, user experience (UX) design, and business leadership, you will define product direction, packaging, and strategic focus areas, bringing structure to ambiguity, making thoughtful tradeoffs, and moving decisively as the business grows.

This is a highly visible, strategic role requiring strong product judgment, technical fluency, and business acumen. You will pair strategic thinking with hands-on execution, leverage data to guide decisions, and champion our customers, with direct accountability for driving engagement, retention, and revenue across the Offroad business while reinforcing our “built for offroaders, by offroaders” ethos. This role will report to the General Manager, Offroad.

• Own the strategic customer problem portfolio, guiding the evolution of onX Offroad’s product and business models.
• In partnership with the General Manager to define product packaging and tiering, informed by market segmentation, user behavior, and revenue opportunities.
• Lead a product and engineering team focused on strategic opportunity identification, business growth, and tiered value delivery.
• Collaborate cross-functionally with Engineering, UX Design, QA, Business Intelligence, Finance, Sales, and Customer Experience to translate strategy into scalable, customer-centric solutions.
• Model the business impact of pricing, packaging, and feature placement decisions.
• Partner with the General Manager, BI, and Finance to model the business impact of packaging, pricing, and feature placement decisions.
• Shape the product metrics framework to ensure clear visibility into usage, conversion, retention, and ARPU.
• Establish a data-driven product culture that connects customer behavior to business outcomes.
• Contribute to long-range planning and product strategy at the business unit leadership level.
• Lead through influence by providing context and clarity to drive alignment.

• Ten (10) or more years of progressive product management experience leading software products or platforms, including large-scale, cross-functional teams or multi-line product portfolios in B2C environments
• Bachelor’s degree or equivalent practical experience
• Deep understanding of consumer-facing software ecosystems across mobile, web, and connected platforms
• Proven ability to lead cross-functional teams and drive outcomes through influence in complex, matrixed…