Manager, User Experience; UX Research

We’re a team of builders, adventurers, and risk takers using technology to help people confidently explore the outdoors. Driven by our mission to awaken the adventurer inside everyone, we build products that optimize every outdoor experience and inspire confidence to get out and go further.

We’re a high-growth tech company. The pace is fast, the work takes grit, and ambiguity is part of the job. As the world changes around us, we adapt – continuously evolving how we build, prioritize, and deliver.

Our business moves quickly, and there’s real opportunity to shape what we build next. Each of our verticals – Hunt, Offroad, Backcountry, and Fish – is at a different stage of maturity, which means the challenges you encounter and the impact you have will vary depending on where you sit and what the business needs most.

We operate with an experimentation mindset, continually iterating and improving how we solve problems. We expect our people to use the latest tooling, including AI, thoughtfully and responsibly, pairing human judgment with technology to increase quality, speed, and impact.

Our impact comes to life through the products we build, in the stories of our customers, and in our growing commitment to land stewardship and recreational access.

onX is seeking a Manager, User Experience (UX) Research to help lead and evolve a growing research practice within a multi-product ecosystem. UX Research at onX is continuing to mature. As research becomes more distributed across Product and Design, we’re looking for a leader who can clarify where research should remain centralized, where it can be responsibly enabled, and how quality, ethics, and trust are maintained as the practice scales.

In this role, you will lead and develop a team of UX Researchers while helping define research standards, guardrails, and operating models that support a growing organization. You will explore thoughtful ways to integrate AI into research workflows to improve efficiency without compromising rigor. A key part of the role is supporting non‑researchers in conducting appropriate evaluative research, ensuring that democratization does not come at the expense of quality.

You will also work to strengthen how user insights inform product strategy, prioritization, and business decisions across the company.

You will partner closely with Product Management, Design, Engineering, Data, and Marketing to support confident, evidence‑informed decision‑making throughout onX. This role reports to the Head of UX Design & Research.

• Help define and evolve the UX Research strategy across onX’s product ecosystem, ensuring research is embedded throughout product development and informs meaningful product and business decisions.
• Translate complex customer and product questions (e.g., trust, safety, usability, reliability, offline performance) into clear research approaches and communicate insights, trade‑offs, and implications to stakeholders.

• Design and refine a scalable research operating model, including standards, guardrails, and quality expectations.
• Clarify which research should be led by UX Researchers and which can be enabled across Product and Design, providing toolkits, training, and coaching to support responsible research practices.
• Incorporate AI into research workflows where appropriate to improve efficiency while maintaining methodological rigor and sound judgment.
• Lead, coach, and develop a team of UX Researchers, maintaining a strong bar for craft, judgment, and real‑world relevance.
• Contribute to hiring, resourcing, and performance management decisions aligned to business needs.
• Step into complex or high‑impact research initiatives when needed, modeling strong research practice and ethical standards.

• Partner closely with Product, Design, Engineering, Data, and senior stakeholders to strengthen trust in research and reduce friction caused by inconsistent research practices.

• Eight (8) or more years of experience conducting primary…