Senior Director, Product Content Operations

ABOUT THIS OPPORTUNITY

onX is seeking an experienced Product Content Data Operations Leader to build and scale the systems, processes, and teams that power how product content moves from source to customer experience.

At onX, “content” refers to the structured, semi-structured, and unstructured data that powers our products—such as mapping, geospatial, land ownership, trails, access points, recreation information, and other adventure-relevant datasets that help people navigate and understand the outdoors.

This leader will own the operational backbone of product content: the workflows, tools, governance, and quality systems that ensure content is sourced, processed, validated, and delivered reliably into our products.

This role is responsible for defining and scaling the content operations model and content programs for the company, partnering closely with Product, Engineering, and Data teams to ensure that our content systems are efficient, scalable, and aligned with the needs of the product roadmap.

The ideal candidate brings deep experience managing large content or data ecosystems within technology products. They understand how operational rigor, automation, and strong governance unlock faster product innovation while maintaining data quality and trust. They also have an understanding of how mapping and geospatial data work and can power the product experience.

This role will also play a key role in evolving how we incorporate automation, AI, and potentially community-driven data into our content pipeline over time.

Own the operational system for product content

• Define and lead the operational strategy for how product content is sourced, processed, validated, and delivered into onX products.
• Establish scalable workflows, governance models, prioritization frameworks, and operational frameworks that support content quality, reliability, and speed to product.

Build and lead the content operations organization

• Lead and develop a team responsible for content operations and business processes, including content analysts, curation specialists, and quality reviewers.
• Build organizational structure, capabilities, and operating rhythms that support scale and operational excellence.

Design scalable content platforms and processes

• Partner with Engineering and Data Engineering to design and evolve systems for content ingestion, processing, transformation, and delivery.
• Ensure that content workflows integrate cleanly with product development and release cycles.

Drive operational rigor and quality

• Define content quality standards, validation processes, and governance models that maintain trust in onX data.
• Implement monitoring, reporting, and feedback loops to ensure content readiness and product reliability.

Scale content operations through automation and AI

• Identify opportunities to automate manual workflows across ingestion, tagging, validation, and review.
• Understand leveraging AI and machine learning tools to improve efficiency, data quality, and operational scalability.

Enable new product experiences through content

• Collaborate with Product and Engineering leaders to translate emerging content opportunities into scalable operational systems.
• Ensure the content ecosystem supports evolving product capabilities and new customer experiences.

Evolve the company’s proprietary data programs

• Oversee programs that contribute to onX’s proprietary content advantage, including partnerships, datasets, and emerging content sources.
• Explore opportunities to incorporate community or user-generated data into the content ecosystem in a structured and scalable way.

Measure and continuously improve the system

• Define and track operational metrics related to content throughput, quality, coverage, and reliability.
• Use data and user insights to continuously refine content workflows and operational performance

• Look for opportunities to embed AI as a repeatable co-pilot in daily workflows by integrating experimentation into real work, and continuously refining its use with sound judgment and validation.

• 12+ years of operations leadership experience, including 4+ years driving content operations, data operations, and…