Digital Marketing

Science is a clinical stage, vertically integrated technology company focused on solving some of neuroscience’s hardest questions and most serious unmet medical needs. We work to restore quality of life to those with debilitating conditions for which there are no treatment options, creating devices aimed at restoring vision, cognition, and mobility to patients who have lost it. To support progress across our industry, we provide state‑of‑the‑art components and vertically integrated infrastructure for others to build on via Science Foundry.

We are looking for a Head of Digital & Demand Generation to own the full acquisition funnel for PRIMA, our subretinal photovoltaic implant for patients with geographic atrophy. This is a senior, high‑ownership role spanning digital and offline channels, performance marketing, lifecycle strategy, and marketing operations. The right candidate is deeply analytical, channel‑agnostic, and energized by building in an environment where the playbook is still being written.

You are equally comfortable running paid digital campaigns and owning high‑touch offline programs like community outreach, events, and physician relationships.

• Own patient acquisition strategy and execution across all channels – paid digital (Google/You Tube, Meta, programmatic), patient advocacy partnerships, community outreach, caregiver networks, optometrist referral programs, and auditory channels (radio, podcast) targeting our 65+ low‑vision patient population
• Design and execute recruitment campaigns for clinical trials, including PRIMAvera (Australia) and US‑based trials, spanning digital outreach, patient advocacy org partnerships, physician referral programs, and community‑based channels
• Own HCP acquisition strategy and execution, including scientific conference presence, KOL and peer‑to‑peer programs, physician dinners and round tables, CME partnerships, and digital HCP channels; equip implant centers with tools to recruit their own patients
• Build and optimize the patient lifecycle infrastructure – from registry sign‑up through consultation, qualification, and implant – including the pathway that connects interested patients to their nearest implant center, referring physician, or existing retina specialist
• Own or oversee direct communications and lifecycle marketing, including email communications across patient, caregiver, and physician segments, and re‑engagement workflows for incomplete registrants
• Establish and maintain standardized performance measurement and ROI reporting across all acquisition channels; develop a hypothesis‑test‑learn cadence to identify programs worth scaling and those to deprioritize
• Navigate regulatory and legal constraints on direct‑to‑patient marketing across primary markets (EU, US, and Australia), working closely with legal and regulatory teams
• Develop the foundation for a PRIMA patient community post‑implant, including patient ambassador programs and user‑generated content
• Contribute to broader Science brand acquisition efforts as the company’s product portfolio grows
• 8+ years of experience owning acquisition across both digital and offline channels; this is not a pure digital role
• Demonstrated ability to build and execute multi‑channel acquisition programs in a lean environment, without reliance on large in‑house teams or established agency infrastructure
• Strong analytical foundation – comfortable building measurement frameworks, establishing baselines, and translating data into clear cross‑functional reporting
• Experience navigating regulatory constraints on marketing communications, particularly in healthcare or medical device contexts
• Track record of owning KPIs end‑to‑end and driving measurable pipeline growth

• Background in medical device, medtech, or life sciences marketing; understanding of a physician‑mediated patient journey is strongly preferred
• Experience designing and running clinical trial recruitment campaigns, ideally across multiple geographies
• Experience marketing to older or less digitally‑native demographics, and fluency in the channels that reach them effectively
• Familiarity with Hub Spot or comparable…