Growth Manager, B2B

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As a Growth Manager, B2B, you serve as both a strategic advisor and a hands‑on digital marketing expert, owning the relationship between marketing performance and business outcomes for your clients. Acting in a fractional CMO capacity, you'll guide clients through stages of marketing maturity while directly managing paid media strategy and execution.

Your job is to drive scalable growth — whether through demand generation campaigns, account‑based marketing initiatives, or better alignment between data and sales enablement. You’ll work cross‑functionally with internal teams (CRO, Creative, SEO, and Business Intelligence) to ensure campaigns not only deliver a quality pipeline but are integrated with the client’s broader business goals.

• Lead all client communications, including weekly/bi‑weekly calls and async updates. Act as the primary point of contact for client stakeholders (owners, CMOs), managing issue lists, action items, and post‑mortems, building long‑term client relationships rooted in trust, expertise, and measurable business impact.
• Proactively identify and implement strategies to increase client MRR, revenue, and profit. This includes analyzing performance data, identifying opportunities for optimization, and executing effective marketing campaigns.
• Act as a fractional CMO: understand client businesses deeply, define goals, and design strategies that grow pipeline, revenue, and profit.
• Serve as the primary strategic point of contact for clients, leading regular performance reviews, reporting, and roadmap conversations.
• Identify and lead upsell/cross‑sell opportunities supported by data and aligned with client business objectives.
• Initiate and drive contract renewals and extensions, ensuring long‑term client partnerships and revenue stability.
• Collaborate with clients to define clear, measurable, achievable, relevant, and time‑bound goals, ensuring their successful attainment through diligent project management and performance monitoring.
• Maintain strong to expert knowledge of Meta or Google Ads.
• Plan, build, and optimize demand generation and account‑based paid campaigns across platforms (Linked In, Google, Microsoft, You Tube, Meta, etc.).
• Regularly monitor and analyze paid media performance, providing comprehensive reports to clients, and using data‑driven insights to optimize strategies and ensure continuous improvement.
• Own budget pacing, forecasting, and ROI tracking, ensuring spend aligns with pipeline and revenue targets.
• Stay up to date with platform trends, certifications, and tools to continually push B2B performance forward.
• Deliver clear, data‑driven reports and strategic performance insights that tie paid media results to business KPIs (CPL, pipeline value, SQL conversion rates, CAC, ARR impact).
• Identify underperformance, diagnose root causes, and implement actionable plans across departments to get back on track.
• Confidently troubleshoot lead tracking, attribution modeling (first‑touch, multi‑touch, account‑level), and CRM/marketing automation integrations.
• Represent your clients internally to other teams.
• Collaborate with CRO, Performance Creative, Email, Data Ops, and SEO teams to drive account improvements using Asana for task management.
• Identify opportunities to expand client relationships by strategically upselling existing services and cross‑selling new offerings, aligning these recommendations with client goals and accelerating their progress.
• Partner with the Klient Boost Marketing team to generate B2B‑focused content to share, primarily on Linked In developing a personal brand, known for B2B expertise.
• Represent Klient Boost in industry‑facing settings, including webinars, Slack communities, and conferences as an eCommerce growth expert.