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Marketing Investments Process Leader
Job in
Budapest, Ripley County, Missouri, 1051, USA
Listed on 2026-08-21
Listing for:
GE
Full Time
position Listed on 2026-08-21
Job specializations:
-
Business
Change Management, Business Analyst
Job Description & How to Apply Below
Job Title
The Global Markets Marketing Investments Process Leader owns the standard work for Zero-Based Budgeting across Global Markets.
Key Responsibilities:
- Own the global Marketing ZBB standard-work model across in-scope Global Markets zones, including USCAN, EAGM, Europe, LATAM, ISA, AKA, and Japan.
- Lead phased implementation of ZBB, including process design, stakeholder alignment, rollout planning, training, change management, and adoption tracking.
- Define and maintain the practical ZBB operating model for Marketing, including investment intake, prioritization, funding allocation, approvals, decision rights, timelines, required inputs, review expectations, escalation paths, and reporting.
- Partner with Zone Marketing, Finance, Strategy, and Marketing Operations leaders to align ZBB with annual planning cycles, business priorities, investment governance, and zone operating rhythms.
- Build and improve ZBB tools, templates, trackers, dashboards, and reporting mechanisms.
- Facilitate governance routines such as investment reviews, exception management, action tracking, leadership updates, issue resolution, and post-cycle retrospectives.
- Monitor sustainment through standard-work adherence, quality of submissions, tool usage, data completeness, timeline compliance, and leadership reporting readiness.
- Develop KPIs and executive-ready reporting that show investment requests, approved funding, committed spend, actuals, forecast changes, variances, risks, and reallocation opportunities.
- Identify process gaps, duplication, data quality issues, and barriers to adoption; partner with Lean, process, tools, and operational excellence teams to simplify, automate, and strengthen workflows.
- Drive behavior adoption through communications, training materials, playbooks, user guides, FAQs, feedback loops, and continuous improvement routines.
- Act as the central process owner and connector across zones and functions to clarify ownership, resolve issues, remove barriers, and balance global consistency with practical zone-specific needs.
Required Qualifications:
- Bachelor's degree in Marketing, Finance, Business Administration, Operations, or related field.
- 5+ years of experience in Marketing Operations, Commercial Operations, Finance, Budget Management, Strategic Planning, Business Operations, or a related operational leadership role.
- Experience implementing standard work, governance processes, operating rhythms, or planning frameworks across a complex matrixed organization.
- Strong understanding of marketing budget management, investment planning, prioritization, forecasting, spend tracking, variance management, and performance reporting.
- Proven ability to lead cross-functional initiatives from design through implementation, adoption, sustainment, and continuous improvement.
- Strong project management, analytical, and problem-solving skills, with ability to manage multiple priorities across global stakeholders and competing timelines.
- Ability to influence without authority and communicate clearly with senior leaders, finance partners, zone marketers, and cross-functional teams.
- Experience creating or managing dashboards, trackers, templates, process documentation, reporting tools, and leadership updates.
Preferred Qualifications:
- Direct experience with Zero-Based Budgeting, marketing investment governance, annual operating planning, Marketing budget management, or portfolio prioritization.
- Finance degree or finance-facing experience supporting budgeting, forecasting, accruals, purchase orders, invoice tracking, or spend governance.
- Experience using Smartsheet, Workfront, Power BI, Tableau, or similar planning, workflow, dashboarding, or reporting tools.
- Familiarity with Lean methodology, process mapping, Kaizen/workout facilitation, or continuous improvement tools.
- Healthcare industry or commercial marketing experience; ability to work flexible hours to support global stakeholders.
Success in this role will look like:
- ZBB is implemented, adopted, and sustained as standard work across in-scope Global Markets zones.
- Zone teams understand expectations, timelines, tools, decision rights, and leadership review requirements.
- Leadership has clear visibility into investment requests, funding decisions, approved budgets, committed spend, actuals, variances, risks, and reallocation opportunities.
- ZBB is embedded into annual planning and ongoing budget governance, not treated as a one-time project or finance exercise.
- Teams spend less time reconciling inconsistent inputs and more time making disciplined, data-informed investment decisions.
We will not sponsor individuals for employment visas, now or in the future, for this job opening. For U.S. based positions only, the pay range for this position is $89,600.00-$ Annual. It is not typical for an individual to be hired at or near the top of the pay range and compensation decisions are dependent on the facts and circumstances of each case.
The specific compensation offered to a candidate may be influenced by a variety of…
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