Marketing Manager, Innovation Strategy

Position Summary

HELP US BRING THE GIFT OF HEALTH TO LIFE. Working at Pharmavite is an experience like no other. With a focus on complete nutrition for all, each endeavor is urgent and every day counts. You'll have the opportunity to work on the #1 selling national vitamin and supplement brand, Nature Made, as well as an exciting portfolio of other products that are shaping the future of the healthy living industry.

Consumer-driven innovation, high quality products and a promising portfolio, all driven by a team with a shared sense of purpose -- that's Pharmavite. Join us to bring the gift of health to life. This role is not available for any form of immigration sponsorship or support, including completion of the Form I-983 training plan required for STEM OPT.

Reporting to the Director of Innovation Strategy & Process within the Marketing/Growth division, this role supports planning, prioritization, and management of the innovation portfolio. The Manager also contributes to continuous enhancement of the innovation process to improve speed and decision-making.

• Upstream Innovation roadmap:
  Translate opportunity areas into structured multi-year pipeline work streams—spanning research projects and claims—by partnering with the broader Innovation Team, Science, Marketing, and Insights to define clear initiatives, timelines, and deliverables.
• White space business case development: provide support to build compelling holistic value propositions for new segments, new business models or partnerships, including financial analysis, positioning, and go-to-market considerations.
• Portfolio Management:
  Develop templates, analyze market data, and create operating mechanisms that support effective prioritization and alignment of upstream innovation portfolio.
• Innovation Process:
  Manage the calendar and continuous improvement of the core innovation process—focusing on how Marketing partners with cross functional teams to improve agility, consumer centricity, and AI adoption- including leading ideations and workshops.
• Market analysis and insights:
  Ensure the innovation strategy is informed by consumer needs, market data, and competitive analysis.
• Cross-functional leadership:
  Lead and motivate cross-functional teams, and act as liaison between Marketing, Nutrition Science, R&D, Regulatory, Legal, and Finance to ensure a fit for purpose innovation process and future pipeline.

The ideal candidate brings a growth mindset, with the ability to navigate ambiguity, synthesize insights into actionable opportunities, and balance long-term innovation with near-term business priorities. Effective communication skills are paramount with comfort working in a high-performance, fast-paced team with people of diverse backgrounds.

To be successful in this role you will have:

• Proven experience in innovation, portfolio management, or consulting within the CPG or wellness industry, with a track record of creating successful innovation strategies and product launches.
• Experience in upstream innovation preferred, ability to navigate white space and ambiguity with demonstrated success in shaping strategies for new demand spaces is required.
• Expertise in managing innovation processes (opportunity space through commercialization), with experience applying agile methodologies.
• Ability to translate complex consumer, market, and scientific inputs into clear opportunity spaces, strategic concepts, and consumer-relevant value propositions.
• Demonstrated portfolio thinking:
  Understands how initiatives connect to broader business goals and priorities accordingly.
• Strong analytical skills with experience leveraging consumer insights and market data to develop actionable product opportunities.
• Strong financial acumen for building and presenting robust business cases for new products.
• Experience leading and influencing cross-functional teams and stakeholders.
• Strong communication and presentation skills, with the ability to clearly articulate complex strategic concepts.

• Experience working in the Consumer-Packaged Goods (CPG) industry is required, with a preference for…