Director, Media Experimentation & Engagement

• Full-time
• Business Segment:
  Media Group Functions
• Compensation: USD 135,000 - USD 180,000 - yearly

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service.

We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, Dream Works Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood.

NBCUniversal is a subsidiary of Comcast Corporation. Visit  for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

The Director, Media Experimentation & Engagement leads NBCU’s incrementality and engagement measurement program for Performance and Device media. Experimentation is the causal calibration source for Growth Media Analytics’ measurement triangle: the function that keeps Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) decision-grade. You own the learning agenda, set the standard for rigor, and translate test results into clear budget guidance leaders can act on with speed and confidence.

You define how NBCU measures media’s effect on subscribervalueandengagement,a critical causal measurementpracticeforthebusiness. Youmanage a team tohigh-quality execution and train the next set of analytic leaders, and you are the face of Growth Media Analytics to Performance Media, Device Media, Growth Strategy, and Decision Sciences leadership on experimentation methodology.

Key Responsibilities

• Own and scale the experimentation roadmap.
  
  Grow structured testing from roughly 15to 75 panels per year while raising rigor on budget-grade decisions. Define the learning agenda, decision questions, hypotheses, success metrics, guardrails, and power thresholds, and approve or reject vendor designs against those standards.
• Define and lead engagement measurement.
  
  Build NBCU’s forward approach to measuring media’s effect on subscriber engagement and retention, in partnership with Growth Strategy and Decision Sciences.
  
  This includes variance reduction techniques for low-signal continuous outcomes, and the translation from measured lift to revenue and retention value.
• Own always-on holdouts.
  
  Lead holdout design and execution across Performance and Device media, including persistent engagement holdouts.
• Collaborate with Media Partners.
  
  Direct how NBCU uses conversion-lift(CLS) programs andclean room environments (Meta Advanced Analytics, Google ADH, Amazon AMC) for exposure mapping and lift measurement andset the standard for whatpartnerscan and cannot answer.
• Own measurement calibration.
  
  Serve as the source of truth for calibrating MMM and MTA, keeping media measurement consistent and decision-grade across the portfolio.
• Leadexperimentationvendorrelationships.
  
  Manage relationships…