Content Coordinator; Guam Guide

The Content Coordinator for The Guam Guide (TGG) is responsible for planning, producing, and managing content across the brand’s digital platforms, including social media, website, email newsletter, and community engagement channels. This role supports both brand-building and revenue-generating efforts by creating engaging content, coordinating client deliverables, and tracking digital performance. The ideal candidate is creative, organized, audience-aware, and comfortable representing the brand.

A deep understanding of Guam’s culture, community, and lifestyle is essential to ensure all content is locally authentic and meaningful.

• Manage daily content scheduling, posting, and community engagement across The Guam Guide’s social media platforms.
• Collaborate with sales team to plan, storyboard, and produce sponsored content for clients and members, including branded reels, posts, and stories.
• Coordinate with Creative team for visual asset needs to support content plans.
• Update and maintain The Guam Guide’s website, ensuring content is accurate, timely, and aligned with SEO best practices.
• Monitor and analyze performance metrics across platforms; prepare monthly analytics reports and recommend adjustments to improve engagement and reach.
• Manage and grow The Guam Guide’s email newsletter and Whats App community, maintaining consistent, value-driven communication with followers and subscribers.
• Represent The Guam Guide at events and public engagements, capturing content and strengthening brand presence.
• Contribute blog/article posts, captions, or editorial-style content aligned with TGG’s voice and audience.
• Collaborate with freelance contributors as needed to support content production.
• Stay up to date on Guam events, cultural moments, and audience interests to inform ongoing content strategy.

None. May coordinate with freelancers or contributors as needed.

• To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
• Bachelor’s degree in communications, Digital Media, Marketing, or related field preferred or minimum of 1 year of experience equivalent, in content creation, social media management, or digital publishing.
• Portfolio or examples of digital work highly preferred.

• Strong understanding of social media platforms and digital content strategies.
• Excellent communication, writing, time management, and organizational skills.
• Experience in photo/video production (especially for mobile content and short-form video).
• Ability to analyze performance data and adjust content strategies accordingly.
• Familiarity with CMS platforms (e.g. Word Press, Drupal), email tools (e.g. Mailchimp, Constant Contact), and social scheduling platforms (e.g. Buffer).
• Self-motivated, detail-oriented, and able to manage multiple projects and deadlines.
• Comfortable representing the brand in public and professional settings.
• Must have deep familiarity with Guam’s culture, community, and current events.
• Passion for Guam’s lifestyle, tourism, and storytelling.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions.

While performing the duties of this job, the employee is regularly required to sit, stand, walk, use hands to operate a mobile device or computer, and communicate effectively. The employee is occasionally required to attend events, capture photos or videos using a mobile device, and perform light physical activity such as moving equipment or display materials. The employee may occasionally need to lift or move items up to 25 pounds.

Specific vision abilities required include close vision, color vision, and the ability to focus.

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

This role includes office-based work, remote tasks, and fieldwork at events or client locations. The work environment varies from quiet spaces to active, outdoor, or event settings. Flexibility with working hours, including some evenings or weekends, is expected based on content needs or brand initiatives.

WE ARE AN EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER.