Associate Director, Social Creative

Associate Director, Social Creative

The Global Brand & Audience team develops and implements artist strategy and planning, driving culture and commercial streaming alike. The Brand & Audience Services team comprises cross‑functional disciplines, including Creative Development, Paid Media, Influencer/Creator Marketing, and Direct‑to‑Fan and Community Engagement. The team is responsible for marquee artists and their storytelling.

• Create and manage engaging, platform‑specific social media content, blending storytelling with analytics to boost engagement.
• Pitch ideas based on strategy and creative brief criteria.
• Concept, refine, and manage always‑on social creative for owned and operated channels as well as partner artists' channels.
• Concept and develop reactive social creative around trending tracks, sounds, formats, breaking news, and pop culture.
• Shoot and edit content.
• Set the tone between concept and copywriting within brand guidelines.
• Use performance metrics (KPIs, engagement) to refine content and iterate on ideas.
• Leverage predictive tools and insights around relevant content categories in the evolving social landscape.
• Collaborate with cross‑functional teams.

• Social producer and editor with a proven track record and portfolio of organizing editorial that delivers against a defined strategy.
• Storyteller at heart and excellent communicator.
• Can anticipate the type of conversation and talk‑factor social creative will elicit among different communities.
• Highly organized and can handle high volume intake and output while maintaining clever, savvy, and fun.
• Proficient in video editing software (Adobe Premiere Pro, After Effects, Capcut, etc.).

• Design experience.
• Copywriting across multiple tones of voice and audience vernacular.

Warner Music Group is an Equal Opportunity Employer.