Art Director

Pay Comments: W2, Benefits and 401k matching Minimum Pay (per hour): 60.00 Maximum Pay (per hour): 72.00

Hours:

Full-time Duration:
Through Jan 31, 2027 - Very Likely to Extend Job Description

As the Art Director, Generative Art, you will lead the creative direction and visual execution of AI-assisted image creation across the client’s site imagery and omni-channel campaigns. Reporting to the Sr. Manager, you will serve as a primary visual practitioner—taking strategic briefs from concept to final imagery, establishing high craft standards, and ensuring brand fidelity at enterprise volume.

The ideal candidate is a classically grounded creative practitioner
—someone with a strong background in art direction, photography, graphic design, or visual communications. You bring a refined eye for scene composition, lighting logic, and styling, paired with an eagerness to adopt and integrate Generative AI into a fast-paced production environment. You act as the bridge between creative intent and execution, working side-by-side with technical toolmakers to create photorealistic, elevated, brand-right imagery.

• End-to-End Image Creation: Translate strategic briefs into cohesive, elevated visual worlds across digital, e-commerce, site modules, social, and in-store touchpoints.
• Photographic Art Direction: Apply a deep understanding of photography, camera mechanics, lighting logic, lensing, framing, and scene composition to direct and execute AI-generated imagery with the rigor of a studio or live-action shoot.
• Hands-On Craft: Act as an end-to-end studio practitioner—interpreting briefs, developing creative concepts, styling products within AI generation workflows, composing scenes, and delivering polished, production-ready assets.
• Post-Production Quality Control: Utilize retouching, compositing, and image-editing capabilities (Photoshop) to refine AI outputs, integrate product photography, and eliminate generic "AI aesthetics" in favor of authentic, commercially viable artwork.
• High-Velocity Delivery: Manage creative projects through tight production turnarounds (2–4 week campaign cycles) under production pressure without sacrificing craft or brand alignment.
• Cross-Disciplinary Bridge: Act as the creative translator between design leads, creative directors, and technical AI toolmakers—ensuring creative intent is accurately executed within generative systems.
• Brand Protection: Protect brand standards and visual consistency across high-volume image batches, maintaining cohesive lighting, product accuracy, and client brand identity.
• Collaborative & Adaptable: Thrives in a nimble, ego-free, "Swiss Army Knife" team environment where learning, experimentation, and peer-to-peer teaching are part of the daily culture.
• Resilience & Constructive Critique: Possesses a strong creative backbone and openness to feedback, navigating the heightened scrutiny and frequent iterations inherent to commercial AI imagery.

• Practical AI Application: Utilize primary node-based and studio AI tools (e.g., Weave, Figma, and related creative engines) to generate, refine, and iterate on campaign imagery.
• Workflow Optimization: Partner with technical AI specialists to test prompt strategies, reference inputs, and workflow improvements that enhance production speed and image fidelity.
• Tool Improvement Feedback: Provide hands-on feedback to technical toolmakers to refine UI, prompt controls, and generation templates for daily studio use.

• 4–6+ years of hands-on professional experience as an Art Director, Photography Art Director, Senior Graphic Designer, or Brand Designer within an advertising agency, brand studio, or commercial production environment.
• Ideally a demonstrated background in photography, lighting, visual composition, design, or fine arts
  , evidenced by a strong portfolio.
• Practical experience and strong enthusiasm for Generative AI tools
  , with a focus on real-world creative applications rather than theoretical knowledge.
• Advanced proficiency in Adobe Creative Cloud (Photoshop, Illustrator), with strong skills in image compositing, layout, and retouching.
• Proficiency in Figma and familiar with design system workflows.