Marketing Loyalty & CRE

Key Responsibilities

• Customer Engagement & Loyalty Program
  • Encourage customers to download and register on the mall's loyalty application.
  • Educate customers about loyalty program benefits, offers, and rewards.
  • Assist customers with app registration, login issues, and loyalty-related queries.
  • Promote customer participation in mall campaigns and promotional activities.
• CRM & Data Management
  • Collect, verify, and maintain customer information in CRM systems.
  • Ensure accurate data entry and database management.
  • Generate and maintain customer engagement reports.
  • Track customer registrations, app downloads, and loyalty program performance.
• Retailer Coordination
  • Coordinate with retailers and store representatives for CRM and loyalty activities.
  • Conduct regular store visits to gather information and ensure smooth implementation of customer engagement programs.
  • Support retailers in promoting loyalty initiatives within their stores.
• Reporting & Analysis
  • Prepare daily, weekly, and monthly reports using MS Excel.
  • Monitor customer engagement metrics and loyalty program performance.
  • Provide insights and recommendations for improving customer acquisition and retention.

• Number of loyalty app downloads and registrations.
• Customer engagement and retention rates.
• Accuracy and completeness of customer data.
• Timely submission of CRM and activity reports.
• Retailer participation and support for loyalty initiatives.
• Customer satisfaction and query resolution effectiveness.

• Strong interpersonal and communication skills.
• Customer service orientation with a positive attitude.
• Basic to intermediate knowledge of MS Excel.
• Good data management and reporting skills.
• Ability to interact confidently with customers and retailers.
• Problem-solving and relationship-building abilities.
• Ability to work in a fast-paced retail environment.

• Graduate in any discipline.
• Certifications in CRM, Customer Service, Marketing, or related fields will be an added advantage.

• 2+ years of experience in Customer Relationship Management (CRM), Customer Service, Loyalty Programs, Retail Operations, or Mall Management.
• Experience in handling customer engagement activities and database management preferred.