Vice President, General Manager – Concerts & Promoter Events

• Own the concerts and promoter events P&L, go-to-market strategy, and growth plan across Arenas, College Athletics, and Performing Arts
• Help clients secure more concerts and promoter events by connecting them with promoters and touring artists
• Partner with clients to maximize event profitability through dynamic pricing, settlement structures, ancillary revenue, and deal terms
• Maximize the fan experience through presale and onsale execution, day-of-show operations, VIP and hospitality offerings, and post-event engagement
• Secure and manage partnerships with promoters, booking agencies, artist management firms, and other industry partners
• Develop a broader concerts and promoter events strategy across the Learfield enterprise
• Represent Paciolan externally across the concerts and touring industry, including conferences and trade associations
• Shape the concerts product roadmap by translating client needs into prioritized requirements for product and engineering teams
• Develop differentiated market positioning, reference client evidence, and a competitive playbook
• Elevate concerts and promoter events as a strategic priority inside Paciolan
• Partner across Product, Marketing, Business Development, Client Engagement, and Operations to coordinate execution and remove growth barriers

• 15+ years of experience as a senior leader inside the concert ecosystem, whether as a promoter, venue executive, or serving the touring concerts market
• Existing named relationships among national and independent promoters, venue operators, and artist management/agency contacts
• Demonstrated track record of carrying segment-level P&L, or unifying and scaling an existing book of business distributed across multiple teams or segments
• Hands-on familiarity with dynamic pricing, presales and onsales, artist settlement and box office reconciliation, VIP/hospitality packages, and fan and patron data
• Comfortable in transactional detail
• History of influencing product direction inside a platform business without direct authority
• Demonstrated success building user groups, advisory boards, or industry communities that drive retention and advocacy
• Executive-level and industry-floor fluency across show nights, conferences, and boardrooms

Demonstrates extensive experience in managing P&L for concerts and promoter events, with a strong focus on dynamic pricing, event profitability, and strategic partnerships. Proven ability to influence product direction and enhance the fan experience through effective collaboration across multiple teams.

• 15+ Years Experience In Concert Ecosystem
• P&L Management
• Dynamic Pricing Expertise
• Relationship Management With Promoters
• Event Profitability Maximization

• Dynamic Pricing
• Event Profitability Analysis
• Box Office Reconciliation
• VIP/Hospitality Package Management
• Market Positioning Strategy

• Influencing Without Authority
• Building User Groups
• Community Advocacy

• Concert Ecosystem
• Promoter Events
• Client Engagement
• Touring Industry
• Artist Management