Admissions & Marketing Coordinator

Position:
Admissions & Marketing Coordinator

A Skilled Nursing Facility is seeking a motivated and results-driven
Admissions & Marketing Coordinator
to manage the facility’s admissions process while actively developing referral relationships and supporting census growth. This position combines
Admissions, Insurance Verification, Referral Management, and Healthcare Marketing
into one key role.

• Manage referrals from initial inquiry through admission.
• Review and monitor referrals through Care Port and other referral sources.
• Verify insurance eligibility, benefits, and authorization requirements prior to admission.
• Coordinate referral review with Nursing, Business Office, Rehabilitation, Social Services, and Administration.
• Maintain timely follow-up with hospital case managers, discharge planners, physicians, families, and insurance providers.
• Communicate acceptance decisions and coordinate admission arrangements.
• Build and maintain strong relationships with hospitals, case managers, physician groups, health plans, and community referral partners.
• Conduct regular marketing outreach to generate new referrals and increase facility visibility.
• Track referrals, admissions, declines, lost opportunities, and referral conversion.
• Collaborate with facility leadership to achieve
  census and skilled census goals
  .
• Provide excellent customer service to prospective residents, families, and referral partners.

• Experience in SNF admissions, healthcare marketing, case management, insurance verification, or post-acute care preferred.
• Knowledge of Medicare, Medicare Advantage, Medi-Cal, and managed care preferred.
• Strong communication, marketing, organization, and follow-up skills.
• Ability to develop relationships with hospital case managers and referral sources.
• Must be proactive, responsive, and comfortable working in a fast-paced healthcare environment.

We need someone who can build relationships, generate referrals, verify coverage, coordinate admissions, and close the loop with case managers.

The goal is simple: create a seamless admission experience while helping the organization grow its census and skilled mix