Director of Sales

Overview Director of Sales | The Sanctuary Beach Resort The Opportunity

Nestled along the pristine dunes of the Monterey Bay, The Sanctuary Beach Resort is seeking a dynamic and strategic Director of Sales. This is a rare opportunity to represent a coastal haven where the rugged beauty of the Pacific meets refined hospitality. You will be responsible for developing and executing strategic sales plans that leverage our unique beachfront location through direct sales, innovative marketing, e-commerce, and deep-rooted community partnerships.

Area Director of Sales – Regional Director of Sales

• Leadership & Culture: Interview, select, train, and coach sales associates, ensuring they perform in accordance with established standards while embodying our core values.
• Strategic Planning: Use internal and external data to develop comprehensive strategic plans that incorporate all business segments, from corporate retreats to leisure stays.
• Revenue Generation: Achieve annual hotel revenue goals as established in the budget and identify customer requirements to craft offers that increase revenue share.
• Account Management: Maintain and grow relationships with key accounts to ensure high levels of customer satisfaction and long‑term loyalty.
• Sales Execution: Use professional negotiation techniques to secure the best possible terms and leverage the unique coastal benefits of the resort to close opportunities.
• Marketing & Presence: Prepare and maintain a current annual marketing plan with measurable initiatives and travel locally to promote the resort and review competition.
• Operational Integrity: Follow sustainability guidelines related to the Earth View program and maintain effective oral and written presentations to clearly communicate recommendations.

• Education: A four‑year college degree is preferred; advanced coursework in business, marketing, or communications is a plus.
• Experience: Previous sales experience in a hotel of comparable size and scope is required; operations experience is preferred.
• Specialized Knowledge: Proven experience in public relations and community marketing is essential.
• Technical Proficiency: Expert use of Excel, Word, Delphi, and access database tools.

• Medical, Dental, and Vision Health Insurance
• Paid Time Off & 401k Company Match
• Free Basic Life Insurance
• 24/7 access to TELUS Health resource
• Travel Discounts & Commuter Benefits
• Referral Bonus Program
• Quarterly Bonuses and Incentives
• Educational and Professional Development
• Technology Reimbursements

• Work schedule varies and may include occasional holidays and weekends.
• Requires sitting for extended periods, lifting up to 10 pounds, and moderate travel between the resort and client locations.

People Are Our Capability – Hearts That Serve – Only Excellence – Stay Nimble – Own It

The Sanctuary Beach Resort is an oceanfront Monterey Bay resort and hotel set on 19 acres of Pacific shoreline in Marina, California. A rare Monterey Bay hotel on the beach, The Sanctuary invites guests to fall asleep to the soothing surf from their private waterfront cottage.

Nestled between Monterey Bay and the protected Marina Dunes Preserve, The Sanctuary Beach Resort’s 60 contemporary cottage guest rooms and suites offer more than just uninterrupted, panoramic views from private decks or patios.

The Sanctuary Beach Resort is a secluded getaway that provides unmatched access to California’s beautiful Central Coast region. The location beckons both coastal road trippers as well as single-destination vacationers. Bringing top‑of‑the‑line meeting and event spaces to the waterfront, The Sanctuary is also the perfect backdrop for business retreats, weddings and other celebrations.

This property is a part of the Echelon Luxury & Lifestyle division of HHM Hotels.

HHM Hotels is proud to be an equal‑opportunity employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status, or any other group protected by law.