Analyst, Business Intelligence Philadelphia,

Company Description

PHM is the leading health media agency in the US. We are designed for—and dedicated to—delivering best-in-class solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps real patients navigate the most pivotal moments of their healthcare journeys.

While we have grown to be the No. 1 agency in our industry, at heart we’re still a startup. It’s that energy and spirit of innovation that allows us to create bold and meaningful “health media firsts” for our clients, and to do it all with #phmlove.

Position Summary

The Analyst, Business Intelligence (BI) will support a variety of clients, projects, and responsibilities, working alongside a highly skilled team across Strategy, Marketing, Media, and Creative to drive measurable results. This role will play a key part in supporting reporting and dashboard development, ensuring stakeholders have access to accurate, insightful data for decision-making. The ideal candidate is an analytical thinker with strong technical skills, business acumen, and a curiosity-driven mindset.

They should be a self-starter, highly adaptable, detail-oriented, and comfortable working in a fast-paced, evolving environment. This is a hybrid role requiring three days a week in office.

Responsibilities

• Collaborate with cross-functional teams to develop reporting frameworks that analyze trends and optimize multi-channel media campaigns.
• Develop a deep understanding of client data sources, ensuring accuracy through regular quality control checks.
• Analyze campaign performance and provide insights using various digital analytics tools and partners.
• Assist in creating measurement plans that outline strategies and tactics to assess brand performance.
• Conduct market and industry research to provide benchmarks, industry updates, market scans, and summary reports for clients.
• Support competitive analyses and best practice audits.
• Work closely with data partners to prepare datasets, proactively identifying and resolving data discrepancies or inaccuracies.
• Develop and maintain expertise in areas such as database marketing, integrated channel marketing (including web), analytics tools, and measurement methodologies.

Requirements

• Bachelor’s degree in Business, Finance, Economics, Statistics, Marketing, or a related field.
• 1-2 years of experience in marketing, advertising, or consulting (experience in healthcare, pharmaceuticals, or life sciences is a plus).
• Strong analytical skills with the ability to think both strategically and tactically.
• Ability to manage multiple tasks, meet deadlines, and prioritize effectively.
• Self‑motivated with the ability to work independently while contributing to team objectives.
• Proficiency in Microsoft Office, with advanced Excel skills required.
• Experience with digital analytics tools (Google Analytics, Adobe Analytics) is a plus.
• Knowledge of statistical modeling, segmentation, test design, and ROI measurement is a plus
• Experience in program measurement (online and/or offline) and, test design a plus

#LI-JO2

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact

Compensation Range: $54,910.00 - $75,915.00 annually. This is the pay range the Company believes it will pay for this position at the time of this…