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Director, Product Marketing — GTM Product-led Growth Leader
Job in
California, Moniteau County, Missouri, 65018, USA
Listed on 2026-02-16
Listing for:
Neara
Full Time
position Listed on 2026-02-16
Job specializations:
-
IT/Tech
Data Analyst -
Marketing / Advertising / PR
Job Description & How to Apply Below
Location: California
Director, Product Marketing — GTM, Competitive & Product-led Growth Leader
California, United States
Director, Product Marketing — GTM, Competitive & Product-led Growth Leader
Department:
Marketing Reports to: Chief Marketing Officer FLSA: Exempt Location: California |
Travel: ~10–20% (adjust as needed)
The Director, Product Marketing is an individual leader role accountable for iBase-t’s market-facing narrative, competitive posture, and growth strategy. This leader owns positioning, differentiation, competitive strategy, Voice of the Customer, and GTM readiness to drive revenue across new logos and enterprise expansion.
This role builds deep credibility with the Sales organization and influences Product direction with evidence-based market insight. The role starts hands-on and is expected to establish the operating cadence and resourcing plan to scale product marketing capability quickly as impact is demonstrated.
Initial Focus and Phasing (How the role ramps)First 6–9 months focus
- Establish Sales-force credibility and “source of truth” posture
- Reset/strengthen competitive strategy and win themes (battle cards, objection handling, plays)
- Build a repeatable messaging + sales play system used in real deals
- Stand up a Voice of the Customer cadence that drives GTM and product decisions
- Deepen pricing/packaging strategy influence via Pricing Committee leadership
- Expand account expansion/adoption plays in partnership with Customer Success
- Leverage User Group / EAC more systematically to accelerate adoption and advocacy
- Sales leaders and top reps treat Product Marketing as a trusted source of truth for what customers need, what they need to hear, and why iBase-t wins.
- Clear, compelling, consistently used value proposition and competitive differentiation across the field.
- A GTM strategy that balances new logo acquisition with installed-base expansion through adoption, customer success, and platform expansion.
- Pricing and packaging decisions are better informed by buyer value, competitive reality, and end-user needs, supported by an effective value narrative.
- A repeatable customer proof engine (outcomes, proof points, references) supports enterprise sales cycles and expansion motions.
- Customer community leverage (User Group / EAC) accelerates product adoption, expansion, advocacy, and product-based growth.
- Own the end-to-end GTM narrative for iBase-t Solumina: market narrative & buying criteria, value proposition, differentiation, proof points, and message hierarchy.
- Establish credibility with Sales leadership, SEs, and top reps through regular engagement (field listening, Q participation, enablement) and by delivering assets that materially improve deal outcomes.
- Define and operationalize sales plays and talk tracks for priority personas, segments, and use cases—enabling consistent “what to say / why it matters / how we win.”
- Own competitive strategy: competitor narrative analysis “how they sell”, battle cards, objection handling, “why we win” frameworks, and deal-stage competitive guidance.
- Drive ongoing competitive readiness: updates, enablement sessions, competitive drills, and sales feedback loops that increase sales confidence and consistency.
- Lead win/loss programs and convert findings into changes in messaging, enablement, packaging guidance, and (when needed) product recommendations.
- Establish and run a competitive intelligence operating cadence: field intel intake loop, monitoring, monthly/quarterly updates, and rapid-response briefs for major competitive moves.
- Create lightweight CI governance: what changes trigger updates, how battle cards are versioned, and how insights are pushed into sales plays, enablement, and Pricing Committee discussions.
- Build and maintain direct relationships with customers and prospects across complex manufacturing personas (manufacturing engineering, quality, operations, supply chain, sustainment/MRO, IT, program…
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