Digital Marketing Manager

Pure Spectrum is a rapidly growing market research and insights platform. We simplify technology for researchers so they can gather and use consumer data the way they want – without disruption. As the go-to solution for high-quality multi-sourcing and fully automated research, Pure Spectrum is helping to shape the future of insights.

Recognized globally for both innovation and culture, Pure Spectrum has been named one of Newsweek’s Global Most Loved Workplaces (2023–2025), included in Inc.’s Best Workplaces ), certified as a Great Place to Work (2022–2025), and featured on Built In’s Best Places to Work list (2023–2025). PS is rapidly becoming the leading solution for quality multi-sourcing, as well as end to end automated research solutions.

Pure Spectrum is seeking an enthusiastic self-starter Digital Marketing Manager to join the Marketing team. The right candidate for this role is creative, innovative, and thoughtful. You thrive working with others to drive a project to completion and are curious about testing and customer behavior strategies.

The Digital Marketing Manager creates, positions, and launches innovative marketing campaigns and content that drive awareness and preference for our industry-leading products. They work closely with the Brand Experience team to ensure a consistent, positive brand story across every touchpoint. Additionally, they will support a broad range of marketing activities with content development and speaking engagements. This position reports to the Head of Marketing.

Hybrid (3 days on-site per week at our Westlake Village, CA headquarters).

You will lead the planning, execution, and assessment of digital campaigns to drive engagement and conversions for key targets, including…

• Product stories to engage audiences
• Sales enablement materials for product usage and feature launches.
• Understand and monitor the competitive landscape to write strategic thought leadership and SEO-optimized content to position Pure Spectrum as a leader in market research technology.
• Collaborate with internal teams to align marketing and product efforts, creating seamless go-to-market (GTM) strategies and support materials.
• Ensure optimal sales and marketing website performance, user experience, and security through analytics, technical support, and regular updates.
• Monitor and maintain Hub Spot (CRM) client email list hygiene, optimize marketing email campaigns, and sales seat sequences.
• Establish and track key performance indicators to guide data-driven decisions, optimize strategies, and improve campaign performance.
• Support the overall marketing strategy by participating in annual planning and stepping into various roles as needed to ensure team success.

• 3 to 5 years of digital marketing experience
• Bachelor’s degree in a related field or equivalent education/professional experience required
• Highly detail-oriented and organized. Diligent about precision and ensuring deliverables are completed on time
• Thrives in a fast-paced environment and is excellent at multitasking
• Experience working with Product and Engineering teams to include brand positioning and consumer insights into product strategies, a plus
• Excels in project management and communication. Works collaboratively to build relationships and achieve goals with business partners
• Proficiency in Canva and Adobe Suite is required
• Proficiency in Hub Spot and Zapier is required
• Proficiency in Linked In Ads, Google Ads & Google Analytics is required
• Experience with B2B marketing is a plus
• Experience with a CRM system (i.e. Pipedrive and Churn Zero) is a plus

We offer a modern company culture with flexibility, individuality, creativity, and open communication at all levels of the business. We offer a competitive compensation and benefits package, including 100% employer-paid medical plans, in addition to options of dental, vision, life, Long Term Disability, and AD&D. Other benefits include:

• Unlimited Paid Time Off
• Medical FSA, Dependent Care FSA, and Health Savings Account options
• 401 (k) plan with company match
• Dog Friendly Office
• Team events and celebrations
• Hybrid flexibility
• Team workout classes at a private training facility
• Employees enjoy a casual dress code and a fun atmosphere within a professional team environment.