Performance Marketing Manager

Location: California

Performance Marketing Manager

Please note:

The expected work hours for this role are 9am to 5pm California time (PDT/PST).
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* About the company:

** Founded by ex-Apple Product and Engineering leaders, ASSA ABLOY Level is redefining the smart home with technology that is simple, intuitive, useful, and invisible. At Level, we take a unique approach to designing products - one that shifts focus from what we make to how we make it and who we make it for. It's an approach that results in elegant and unique solutions, raising the bar for the entire smart home ecosystem.

Now part of the Assa Abloy family, a global leader in access solutions, Level is positioned to accelerate innovation and expand our reach even further. This partnership strengthens our ability to deliver world-class smart home experiences while maintaining the vision and design excellence that have always set us apart.
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* About the role:

** We are seeking a highly analytical, strategic, and growth-minded Performance Marketing Manager to accelerate our direct-to-consumer revenue.

Reporting directly to the VP of Product Marketing, you will be the driving force behind our digital customer acquisition, ecommerce growth, and performance strategy.

Stepping into a well-established DTC ecosystem, your mission will be to unlock our next phase of aggressive ecommerce growth, scale our paid digital channels, and introduce Level's beautifully designed, premium smart locks to a wider audience of homeowners and tech enthusiasts.
** What You'll Do*
* · Conversion Rate Optimization (CRO):
Partner with the e-commerce and web development teams to design and implement rigorous A/B testing across landing pages and the Shopify purchasing funnel.
· Cross-Functional & Creative

Collaboration:

Work closely with the Brand Marketing, Creative, and Product teams to ensure all performance campaigns align with Level's "invisible design" ethos and premium brand identity.
· Performance Marketing Strategy:
Lead the end-to-end digital marketing strategy for , managing and scaling paid acquisition channels including Paid Search (Google Ads), Paid Social (Meta, Tik Tok, Pinterest), Affiliate, and Display.
· Budget & KPI Ownership:
Manage the DTC media budget, allocating spend efficiently to meet and exceed ambitious targets for Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Cost Per Action (CPA), and Lifetime Value (LTV).
· Data & Analytics:
Utilize Google Analytics (GA4) and other attribution tools to build transparent performance dashboards. Deliver actionable business insights and strategic pivots directly to Marc Lee and the executive team.
· Agency Management:
Act as the primary point of contact for external performance marketing, media buying agencies, and affiliate networks, ensuring high-quality output and tight alignment with Level's aggressive growth goals.
** Who You Are*
* · Experienced: 5+ years of experience in DTC performance marketing, growth marketing, or digital acquisition, ideally within consumer electronics, smart home technology, or premium consumer hardware spaces.
· Scale-Proven: A proven track record of accelerating e-commerce revenue for a consumer brand.
· Technical Expert:
Deep, hands-on expertise with major ad platforms (Google Ads, Meta Ads Manager, Tik Tok Ads) and e-commerce analytics tools (GA4, Shopify).
· Analytical Mastermind:
You are deeply proficient with data, mastering attribution models and customer journey mapping. You know exactly which levers to pull to improve ROI.
· Brand Conscious:
You have a strong appreciation for design and understand how to drive aggressive direct-response metrics without sacrificing a premium, minimalist brand identity.
· Collaborative Leader:
You thrive in a fast-paced environment, are an excellent communicator, and are excited to build on past channel successes to push our DTC engine to new heights.
** What We Offer*
* · Competitive base salary and performance-based bonuses
· Comprehensive health, dental, and vision insurance.
· The agility and culture of a tech startup combined with the global scale and stability of ASSA ABLOY.
· Generous Paid Time Off (PTO) and paid holidays.
· Complimentary Level Lock…