Digital Media Buyer

Location: Kearney

Digital Media Buyer FLSA Classification:
Exempt (Salary)

Reports To:

Senior Director of Marketing

Supervisory Responsibilities:

None

Position Type:
Full-Time, M-F 40+ hours/week

Pay Frequency:
Weekly

Salary Range: $65,000 - $85,000 (Final compensation will be determined based on the individual's experience, skill set, and geographic location, among other various factors)

Overview:

At Paradigm Direct LLC, our vision is to become the leading provider of stock and option education and trade ideas tailored for individual investors by delivering transformative content and training. Every day we strive to foster a culture of learning, which enables our clients to acquire the knowledge, skills, and confidence to excel in their personal investing. Our unwavering commitment to our clients' success drives us to continually evolve and adapt, ensuring we remain a trusted educational partner.

To accomplish our vision and mission, all our employees have the same core values:

• Integrity:
  Committed to ethical business practices, transparency, and accountability. Do the right thing, every time!
• Respect:
  Treat all employees, clients, and partners with dignity and consideration.
• Customer Centric:
  Focus on delivering exceptional value and service to our clients.
• Accountability:
  Take ownership of one's responsibilities and actions.
• Teamwork:
  Promote positive collaboration, communication, and a supportive work environment.
• Adaptability:
  Open to change and capable of quickly and effectively adapting to evolving circumstances.
• Innovation:
  Encourage creativity and willingness to explore new ideas and solutions.

If this sounds like you, or you are committed to bringing these values to work every day and making a real difference in the lives of individual investors, Paradigm Direct LLC may be exactly the place for you - keep reading!

Position Summary:

The Digital Media Buyer is responsible for the day-to-day management of paid media campaigns across Meta, Google, and programmatic digital channels (Taboola, Outbrain, Revcontent). This is a hands-on, execution-focused role requiring a candidate who is both analytically driven and creatively aware. The ideal candidate can interpret performance data and translate it into decisive action, while also evaluating creative assets to understand what is and is not driving results.

Key Responsibilities:

Launch new campaigns, ad sets, and ad variants across our brands on a daily cadence

Run structured creative tests (hook, angle, format, audience) and document what wins

Monitor pacing, CPA, ROAS, frequency, and funnel-stage performance throughout the day and reallocate budget without waiting to be asked

Partner with the Marketing Director and creative team to brief new ads, flag creative fatigue, and request iterations before performance slips

Maintain naming conventions, tracking parameters, and account hygiene so reporting stays trustworthy

Maintain dashboards (Looker Studio, Sheets, internal reporting tools) that show what is working and why

Surface insights weekly: what scaled, what got cut, what we are testing next, and what the numbers are telling us about audience and messaging

Required Key Skills and

Qualifications:

• 1+ years buying paid media at scale, ideally for direct-response, subscription, or lead-gen businesses, Preferred 3+ years
• Experience accounts spending at least $10-20k consistently per month
• Deep hands-on experience in Meta Ads Manager and Google Ads (Search, Performance Max, You Tube)
• Awareness of at least one native platform (Taboola, Outbrain, Revcontent, MGID)
• Strong analytical foundation: you can pivot a dataset in Sheets, read a cohort report, and explain what changed without hand-waving
• Design literacy: you can tell good creative from bad, write a clear creative brief, and give specific feedback to designers and copywriters
• Working knowledge of pixel implementation, UTM hygiene, conversion APIs, and attribution gotchas
• Self-directed work style. You do not need a Slack ping to know that CPA spiked at 2pm
• Must be able to pass a background check

Preferred Qualifications:

Experience in financial publishing, trading education, newsletters, info products, or other regulated direct-response categories

Familiarity with Hub Spot, Klaviyo, or comparable marketing automation

Exposure to landing page testing (Unbounce, Instapage) and basic CRO instincts

Comfort with AI tools (ChatGPT, Claude) for creative ideation and rapid iteration

Prior experience with compliance-sensitive copy in finance, supplements, or similar verticals

Key Performance Indicators (KPIs):

Campaign performance and scaling

Velocity: number of new ads, angles, and tests shipped per week

Win rate on creative tests and how quickly losers are killed

Quality and clarity of weekly reporting and recommendations

Account health: tracking accuracy, naming hygiene, no policy violations

What We Offer:

Along with an exciting career with a team dedicated to success, all eligible new employees are eligible for the following benefits on the first day of the month following 60…