Senior Digital Analyst

Compensation

Annual Salary: $62,579.00 - $84,480.00

The Senior Digital Analyst is responsible for end‑to‑end tracking, measurement, and reporting across digital products, UX experiences, and marketing journeys. This role ensures data accuracy and delivers actionable insights across websites, user journeys, and campaign performance. Partnering closely with UX, Marketing, Enrollment, and Web Development teams, the analyst connects behavioral data (GA4, Full Story), CRM data, and journey performance to drive conversion, engagement, and lead outcomes.

• Own end‑to‑end analysis across websites, digital products, campaigns, and user journeys.
• Analyze user behavior, engagement, and drop‑offs across all pages and experiences.
• Deliver full‑funnel visibility from campaign entry through conversion and lead/enrollment outcomes.
• Connect campaign performance with on‑site behavior and downstream results.
• Provide insights to improve usability, conversion, and overall journey effectiveness.

• Own implementation and governance of tracking and measurement frameworks.
• Define and maintain event tracking, conversion tracking, and campaign tracking across all digital properties.
• Ensure data accuracy, consistency, and alignment across analytics platforms, CRM systems, and reporting tools.
• Establish KPIs, benchmarks, and scalable measurement frameworks across UX, product, and campaigns.
• Maintain tagging standards, data structures, and documentation to support reliable reporting.

• Drive reporting, insights generation, and performance optimization across UX, product, and campaigns.
• Build and maintain dashboards covering UX, product, campaign, and full‑funnel performance.
• Deliver regular and ad‑hoc insights with clear, actionable recommendations.
• Support optimization and experimentation efforts through data‑driven analysis.
• Enable and support AI‑driven reporting and analytics, integrating behavioral, campaign, and performance data into scalable insights frameworks.

Education & Experience

• Bachelor’s degree in computer science, design, human‑computer interaction, or a related field.
• 5–8+ years of experience in digital, web, or product analytics with a strong focus on UX, product, and full‑funnel performance.
• Strong hands‑on experience with GA4, including event tracking, funnel analysis, and performance reporting.
• Experience with behavioral analytics tools (e.g., Full Story or similar).

Competencies / Technical / Functional Skills

• Implementing and managing event tracking, conversion tracking, and campaign tracking across digital properties.
• Understanding of tagging frameworks and data layers for accurate, scalable measurement.
• Delivering full‑funnel reporting, connecting campaign performance, on‑site behavior, and downstream conversion/leads.
• Building and maintaining dashboards (Looker Studio, Tableau, Power BI).
• Familiarity with CRM systems (e.g., Salesforce) and lead flows, attribution, and data alignment.
• Translating complex data into actionable insights and recommendations.
• Experience with AI‑driven reporting and advanced analytics.
• Strong performance orientation and ability to define KPIs.
• Human‑centered design and journey mapping foundation.
• Operationalize experience strategy, linking insights to initiatives across web, CRM, enrollment, and digital product touchpoints.
• Influence and cross‑functional leadership without formal authority.

Remote, USA – up to 10% travel.

Benefits include comprehensive well‑being coverage and a competitive rewards package. For full details, visit the benefits page.

National University is a proud equal‑opportunity employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, or any other protected classification. All qualified applicants will receive equal consideration for employment.