VP of Digital

Clean luxury. Better for you. At Everlane, we believe luxury should be as effortless as it is conscious. We partner with ethical factories, work with premium sustainably sourced materials, and strive to leave the industry cleaner than we found it. There is still much to do, and we’re excited to grow a team of motivated humans ready for the challenge. The journey toward better continues.

The VP of Digital will be responsible for Everlane’s direct-to-customer profit and loss (P&L) by driving the digital vision and strategy to shape the customer shopping experience on  This includes overseeing site experience, merchandising, production, and operations through digital transformation, innovation, and customer-centric solutions, and leading the integration of digital technologies into the company’s business models, operations, and customer experience to drive efficiency, growth, and engagement.

This role will oversee technology, e-commerce, paid media and acquisitions, retention, and customer experience teams. It is a full-time role based at our Los Angeles office, headquartered in the Downtown Arts District. We expect a hybrid schedule of at least three days in the office on Tuesdays, Wednesdays, and Thursdays; other days are optional.

• Direct to Customer P&L Responsibility: Drive higher engagement and conversion on  through site performance, merchandising strategy, ideation, testing, and optimization of critical site features, and tools to better manage the site experience.
• Digital Strategy Development: Lead the creation and execution of the company’s digital strategy, aligning with overall business goals and elevating Everlane’s stories and shops in user journeys.
• Digital Transformation: Spearhead initiatives across the organization to enhance operational efficiency, customer experience, and innovation by identifying emerging digital trends.
• Innovation Leadership: Stay at the forefront of emerging digital trends, technologies, and innovations, recommending strategic digital investments and partnerships.
• Cross-functional Collaboration: Work closely with Product, Merchandising, Creative, Marketing, Operations, and Customer Experience teams to drive digital initiatives.
• Digital Platforms & Solutions: Oversee the development, integration, and optimization of digital platforms (web, mobile, e-commerce, etc.) to enhance user experience and engagement.
• Data-Driven Insights: Utilize analytics and digital tools to provide actionable insights that drive business decision-making and improve acquisition, retention, and satisfaction.
• Change Management: Lead the cultural shift toward digital adoption by promoting innovation, digital literacy, and collaboration.
• Budget and Resource Management: Manage the digital budget and resources, ensuring cost-effective and impactful initiatives.
• Cybersecurity & Compliance: Ensure initiatives comply with industry standards, regulations, and cybersecurity best practices to protect data and assets.
• Performance Metrics: Define KPIs and continuously track performance of digital initiatives to ensure objectives are met.
• Digital Marketing: Develop a framework to connect with consumers, drive engagement, conversions, and sales, leveraging social media marketing, email campaigns, SEO, PPC, content marketing, and more.

• Previous P&L responsibility for a direct-to-customer business.
• Proven experience (10+ years) in senior leadership roles, ideally as VP of Digital, Digital Transformation, or similar within a fashion DTC business.
• Bachelor’s degree in Business, Marketing, Information Technology, or a related field (Master’s preferred).
• Deep knowledge of digital technologies, platforms, and tools such as AI, machine learning, cloud, analytics, and e-commerce.
• Strong understanding of digital marketing, customer engagement strategies, and online business models.
• Exceptional leadership, communication, and interpersonal skills.
• Experience managing cross-functional teams and collaborating with senior executives.
• Strong problem-solving skills with a data-driven approach.
• Ability to lead change management initiatives and foster a culture of digital innovation.

• Experience in e-commerce, SaaS, or technology-driven businesses.
• Proficiency in agile methodologies and project management tools.
• Familiarity with data privacy regulations such as GDPR and CCPA and cybersecurity best practices.
• Knowledge of digital revenue models and monetization strategies.

The annual compensation range for this role is $200,000 - $275,000, based on the Los Angeles geographic area. Compensation may vary depending on skills, qualifications, experience, and location. Everlane is deeply committed to respecting and protecting your data privacy. For information on our privacy practices, please review our Privacy Policy.

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