Product Manager, Ads Format

Responsibilities

• Lead the vision, strategy, development and launch of our ad formats
• Identify and prioritize new ways to drive intentful interactions with ads on Snapchat
• Ideate net new advertising Snapchatter experiences which delight advertisers and Snap chatters
• Integrate quantitative and qualitative information into product requirements
• Define and analyze metrics that inform product strategy and prioritization
• Collaborate with designers, engineers, data scientists, and user researchers to understand patterns and trends and identify new opportunities for growth
• Work with Engineering, Design, Data Science, Product Marketing, etc. to build, test, and ship products

• Bachelor’s degree or equivalent years of practical experience
• 4+ years of experience building and shipping products at a technology company; or a Masters and 3+ years of relevant experience
• Ability to define vision, strategy, and roadmap to develop advertising or consumer facing products for mobile
• Ability to initiate and drive projects from concept to completion with minimal guidance
• Ability to run and analyze UI centric A/B tests
• Knowledge of product-oriented quantitative analysis, including statistical analysis
• Ability to create innovative products that improve the way people live and communicate
• Hands‑on experience across the entire product lifecycle including: defining product needs, prioritization, pre/post‑launch execution
• Experience working with design teams on developing advertising formats
• Understanding of machine learning or computer vision to analyze and enhance video-based content

• Product Lifecycle Management
• Statistical Analysis
• UI Centric A/B Testing
• Machine Learning
• Computer Vision

• Project Management
• Innovative Thinking
• Collaboration

• Bachelor’s Degree
• Master’s Degree