Digital Experience – Website Program Lead

Responsibilities

• Manage the firm’s flagship website (), which contains over 25,000 web pages, including bios for 1,100+ attorneys and other professionals.
• Continuously monitor, update, and review content to ensure compliance with Wilson Sonsini brand and style guidelines.
• Create new pages and work with Ruby Law to implement design modifications.
• Manage and continuously update the firm’s various microsites and blogs (e.g., Emerging Companies and Venture Capital microsite, Careers microsite, Data Advisor blog, Known Trends blog) with new content.
• Serve as the primary gatekeeper for Ruby Law, the firm’s website content management system, responsible for establishing global settings, managing users and access, and updating roles and passwords.
• Maintain the registration of the firm’s various website domain names.
• Troubleshoot any and all website-related technical issues to ensure an uninterrupted digital presence.
• Ensure website accessibility and take a proactive approach to compliance issues.
• Manage and update website content to align with SEO and GEO best practices, including researching and adding keywords and search terms most relevant to the firm’s content.
• Set up, install, and maintain Google analytics on all firm web platforms, run periodic reports, and monitor results for significant trends.

• Minimum of seven years of website management experience; law firm or professional services marketing experience preferred.
• Ability to work independently—as well as collaboratively as part of a larger team—and successfully carry out projects to completion.
• Ability to prioritize numerous tasks, work well under pressure, and meet tight deadlines, while maintaining a positive attitude and providing exemplary responsiveness and customer service.
• Excellent verbal and written communication skills, including the ability to effectively communicate with internal and external customers.
• Bachelor's degree in a business or technical field required, or equivalent.
• Fluency in HTML and Java script required, including the ability to troubleshoot, debug, and resolve code-related issues.
• Superior proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook) and Microsoft Sharepoint.
• Proficiency with Wordpress, Google Analytics, Adobe Photoshop, Marketo, Salesforce, and One Trust Cookie Management Platform preferred.
• Experience with emailer-building software and managing email campaigns preferred.
• Experience with Ruby Law CMS preferred.