Sr. Specialist, Digital Consumer Experience & E-Commerce

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service.

We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, Dream Works Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood.

NBCUniversal is a subsidiary of Comcast Corporation. Visit  for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

he Senior Specialist, Digital Consumer Experience & E-Commerce (DCXE) is responsible for the development and implementation of digital campaign strategies, page planning, and tactical execution across web, mobile app, and online store platforms in support of Destination Programs and Campaigns for Universal Studios Hollywood. This role operates at the intersection of strategic planning, performance measurement, and iterative enhancement. With a focus on delivering high-quality digital experiences, the Senior Specialist leads the activation flywheel: translating strategy into tactics, executing with precision, analyzing performance, capturing learnings, and evolving best practices.

Success in this role requires a strong sense of ownership, data fluency, strategic vision, and an eye for detail to ensure that guest experiences are not only optimized but also aligned with business goals and campaign timelines.

• Lead the development of digital strategy and tactical execution plans for destination and campaign initiatives across websites, mobile apps, and online stores.
• Serve as the primary strategic partner for assigned programs, ensuring business goals are reflected in digital approaches across all consumer touchpoints.
• Create Strategic Input Documents for campaigns and destination programs, including journey maps, SEO requirements, personalization strategies, and tactical page planning, ensuring seamless integration and consistency across all stages of the guest lifecycle.
• Participate in and, where appropriate, lead cross-functional forums (e.g., program briefings, brainstorms, introspectives) to align on guest-first experience enhancements.
• Partner with Content, Analytics, and Marketing to translate strategic priorities into actionable digital deliverables and cross-platform implementations.
• Review campaign and experience performance across web and app platforms; interpret analytics to produce actionable insights and influence optimizations.
• Conduct competitive and cross-industry benchmarking to inform innovation and maintain Universal’s leadership in digital guest experience.
• Define and prioritize testing strategies (including A/B, personalization, and usability tests) aligned to key campaign and destination objectives. Synthesize learnings and work with partners to scale winning variants into templates and best practices.
• Partner with digital production scrum teams and DCXE Programs to define and communicate requirements for enhancements page type templates, components and other digital tools based on both business needs and emerging guest behaviors.
• Champion continuous improvement by identifying pain points and gaps in experience delivery, and driving backlog refinement and enhancements.

• Maintain deep visibility into the status, timelines, and risks of assigned digital campaigns and programs, ensuring clarity across work streams.
• Represent DCXE in the production of website, mobile app, and online…