Senior Manager, Consumer Marketing Intelligence

• Lead Ford's Marketing Intelligence team responsible for executive reporting, marketing measurement, and analytical decision support
• Design and continuously improve the Marketing Intelligence operating model, including governance, reporting standards, measurement frameworks, and best practices
• Transform complex marketing, customer, competitive, and business data into clear, actionable recommendations that improve marketing effectiveness and business performance
• Embed Marketing Intelligence throughout the campaign lifecycle, from planning and investment decisions through optimization and post-launch learning
• Lead analytical deep dives to identify performance drivers, diagnose business challenges, and uncover growth opportunities
• Develop measurement frameworks connecting marketing investments to brand health, customer behavior, sales performance, and business outcomes
• Build intelligence systems connecting insights directly to business actions, campaign optimization, investment decisions, and strategic planning
• Monitor consumer, competitive, marketplace, and campaign data to identify emerging trends, performance risks, and growth opportunities
• Standardize reporting, democratize data, and build scalable self-service tools for stakeholders
• Leverage AI, automation, and modern analytics tools to improve efficiency and accelerate insight generation
• Advance measurement capabilities, automation, governance, and technology adoption
• Coach and develop a high-performing intelligence team and foster analytical rigor, collaboration, and continuous improvement

Requirements

• Bachelor's degree required
• 10+ years of experience in marketing intelligence, marketing analytics, business intelligence, consumer insights, management consulting, or a related analytical field
• Experience leading cross-functional initiatives and presenting recommendations to senior leadership
• Experience leading and developing high-performing teams
• Strong analytical and strategic thinking for solving complex business problems
• Exceptional storytelling and executive communication skills
• Deep understanding of marketing measurement, performance analytics, business intelligence, and KPI development
• Experience developing executive dashboards, scorecards, reporting frameworks, and measurement strategies
• Experience designing analytical frameworks and decision-support tools
• Ability to influence senior leaders and drive alignment across highly matrixed organizations
• Strong problem-solving capabilities and ability to synthesize quantitative and qualitative data into actionable insights
• Visa sponsorship is not available
• Must be legally authorized to work in the United States
• MBA or advanced business degree, automotive or complex consumer industry experience, management or analytics consulting experience, and experience with MMM, attribution, experimentation, AI-enabled analytics, or advanced marketing measurement are preferred

Core Competencies

Demonstrates expertise in Marketing Intelligence, including the development of measurement frameworks and analytical decision support. Proven ability to lead high-performing teams and influence senior leadership through effective communication and strategic insights.

Highest-signal resume keywords

• Marketing Intelligence
• Analytical Decision Support
• Performance Analytics
• Executive Communication
• Team Leadership

Hard Skills

• Marketing Measurement
• KPI Development
• Analytical Frameworks
• Decision-Support Tools
• Executive Dashboards
• Scorecards
• Data Analysis
• Business Intelligence
• Attribution
• Experimentation

Soft Skills

• Strategic Thinking
• Storytelling
• Problem-Solving
• Collaboration
• Coaching

Certifications & Qualifications

• Bachelor's Degree
• MBA or Advanced Business Degree

Industry Keywords

• Consumer Insights
• Management Consulting
• Automotive Industry
• Complex Consumer Industry

Tools & Technologies

• AI-Enabled Analytics
• Automation Tools
• Modern Analytics Tools
• Self-Service Tools