Senior Lifecycle Marketing Manager

• Own Patreon’s lifecycle strategy and roadmap across fan and creator audiences
• Define audience frameworks, lifecycle moments, journey architecture, channel strategy, orchestration, personalization, and prioritized use cases
• Develop fan and creator lifecycle opportunities, initially prioritizing the fan lifecycle
• Design, write, build, QA, launch, and optimize multi-channel campaigns and automated journeys in Braze
• Lead the marketing technology agenda, including Braze roadmap, platform configuration, integrations, data requirements, vendor relationships, and investment cases
• Own audience and data quality, including source-of-truth attributes, data freshness, suppression logic, targeting, and personalization
• Establish the lifecycle operating model covering intake, prioritization, planning, build, localization, QA, approvals, launch, and post-launch
• Own deliverability, frequency management, audience overlap, consent, unsubscribe requirements, compliance readiness, send safeguards, and incident response
• Define KPIs, build or commission dashboards, design experiments, synthesize results, and improve programs
• Lead complex cross-functional initiatives from ambiguous problem through launch and measurement
• Provide lifecycle expertise, self-serve guidance, reusable systems, coaching, and roadmap influence
• Document architecture, processes, risks, and learnings; improve team capabilities and help define future roles
• Apply AI to journey design, audience development, QA, analysis, and workflow automation with appropriate safeguards

• 8+ years in lifecycle, CRM, retention, growth, or a related field
• Experience owning complex programs at meaningful scale
• Experience building and owning lifecycle strategy, operating rhythms, journey architecture, measurement, and technical foundations
• Hands-on Braze experience, including canvases, segmentation, triggers, personalization, experimentation, channel configuration, and platform governance
• Technical fluency in event taxonomies, identity and profile architecture, integrations, APIs, data pipelines, source-of-truth fields, data freshness, and suppression logic
• SQL proficiency strongly preferred
• Experience with Iterable and platform migrations is a plus
• Ability to understand fans, creators, communities, and two-sided ecosystems
• Ability to make consequential decisions about prioritization, audience risk, channel health, and launch readiness
• Ability to align senior stakeholders and influence cross-functional teams without formal authority
• High standards for copy, targeting, user experience, and operational quality
• Ability to coach teammates and partners and help build a growing lifecycle function
• Ability to work in-office two days per week in New York or San Francisco

Demonstrates expertise in lifecycle strategy, audience frameworks, and multi-channel campaign optimization, with a strong focus on data quality and compliance. Proficient in leveraging marketing technology, particularly Braze, to enhance user engagement and drive growth.

• Lifecycle Strategy Development
• Braze Platform Experience
• SQL Proficiency
• Cross-Functional Leadership
• Audience Data Management

• Lifecycle Management
• Campaign Optimization
• Data Analysis
• Event Taxonomies
• APIs
• Data Pipelines
• Segmentation
• Personalization
• Experimentation
• Journey Architecture

• Stakeholder Alignment
• Coaching
• Decision-Making
• Influencing Without Authority
• High Standards for Quality

• CRM
• Retention
• Growth
• Two-Sided Ecosystems
• Audience Development

• Braze
• Iterable