Senior Business Systems Analyst, Pre-Sales

• Own top-of-funnel GTM systems, including the roadmap, architecture decisions, and operational health
• Run Hub Spot as a governed system using workflows, lists, forms, properties, lifecycle stages, campaign structure, permissions, and naming conventions
• Keep Hub Spot and Salesforce aligned through field mappings, inclusion lists, sync error triage, deduplication rules, ICP segmentation, suppression logic, enrichment, and email validation
• Build and deploy Salesforce automation, including record-triggered and screen flows, validation rules, custom objects and fields, permission sets, and approvals
• Own the path from form fill to booked meeting, including capture, enrichment, deduplication, routing, sequence enrollment, and speed to lead
• Maintain operational health across the lead-to-meeting process
• Prioritize incoming requests based on ROI and decide what to build, defer, or decline using supporting metrics
• Drive cross-functional alignment on scope, sequencing, and tradeoffs through completion
• Work with Sales, Account Management, Partnerships, and Product teams on mission-critical business systems

• 5+ years in business systems, marketing operations, or revenue operations at a fast-paced company
• Deep hands-on Hub Spot experience, including workflows, lists, forms, property architecture, and instance governance
• Salesforce Admin certification or equivalent hands-on experience
• Experience building and debugging non-trivial Salesforce flows
• Practical ownership of funnel definitions: lead source, campaign membership, UTM capture, and MQL-to-SQL handoff
• Experience with trusted attribution reporting
• Ability to frame ambiguous problems, make decisions, and ship solutions
• Hands-on ability to build elegant and scalable solutions
• Ability to use AI to automate work where appropriate
• Ability to drive problems to completion with little supervision and explain tradeoffs
• Nice to have: marketing systems experience beyond CRM, including paid media and ad platform integrations, lifecycle email programs, landing page and form tooling, deliverability, and list hygiene
• Nice to have: cross-functional program management across engineering, sales, and finance stakeholders
• Nice to have: product mindset toward internal tooling
• Nice to have:
  Snowflake, Looker, or similar BI and warehouse tooling
• Nice to have: working knowledge of Apex or Lightning Web Components
• Nice to have:
  Linear or similar project management software

Demonstrates expertise in managing top-of-funnel GTM systems, with a strong focus on Hub Spot and Salesforce integration, automation, and operational health. Capable of driving cross-functional alignment and making data-driven decisions to optimize business systems.

• Hub Spot Management
• Salesforce Automation
• Funnel Definition Ownership
• Attribution Reporting
• Cross-Functional Program Management

• Hub Spot Workflows
• Salesforce Flows
• Data Deduplication
• Lead Enrichment
• Campaign Structure Field Mappings
• Validation Rules
• Custom Objects
• Email Validation
• UTM Capture

• Problem Framing
• Decision Making
• Autonomous Execution
• Tradeoff Explanation

• Salesforce Admin Certification

• Marketing Operations
• Revenue Operations
• GTM Systems
• Lead-to-Meeting Process
• Lifecycle Email Programs

• Salesforce
• Snowflake
• Looker
• Linear
• AI Automation