Senior Product Manager, Digital Marketing

At Palo Alto Networks®, we’re united by a shared mission—to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting‑edge technology and bold thinking. Here, everyone has a voice, and every idea counts. If you’re ready to do the most meaningful work of your career alongside people who are just as passionate as you are, you’re in the right place.

In order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry. This is something our employees work at each day and is defined by our values:
Disruption, Collaboration, Execution, Integrity, and Inclusion. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. If you are passionate about solving real-world problems and ideating beside the best and the brightest, we invite you to join us!

We believe collaboration thrives in person. That’s why most of our teams work from the office full time, with flexibility when it’s needed. This model supports real‑time problem‑solving, stronger relationships, and the kind of precision that drives great outcomes.

As the Sr. Product Manager, Digital Marketing, you will be the engine room of our global digital growth ecosystem. You aren't just a marketing technologist; you are a builder of scalable systems and a driver of digital excellence. Sitting at the intersection of world‑class user experience and technical execution, you will ensure our digital marketing portfolio is data‑driven, operationally seamless, and optimized for long‑term ROI.

In this role, you will own the digital product roadmap for the Digital Experience and Engineering team. You will manage a varied portfolio where high‑impact initiatives—such as scaling our web‑based on‑demand platform—are prioritized alongside a broader ecosystem of digital projects designed to drive continuous customer acquisition, web optimization, and pipeline growth.

Central to this mandate is applying AI within our digital publishing environment, using structured, modular content architecture and AI decisioning to render hyper‑personalized, dynamic experiences for each visitor. You will own that capability end to end—the content models and pipelines that enable personalization, the decisioning layer that selects what renders, and the measurement discipline that proves its effectiveness.

• Roadmap Ownership & Prioritization:
  Own the comprehensive digital product roadmap and backlog for the Digital Experience and Engineering team, ruthlessly prioritizing initiatives to align with global business goals.
• Agile & Scrum Leadership:
  Lead day‑to‑day agile execution, running scrum meetings, sprint planning, and cross‑functional team interlocks to maintain high engineering velocity.
• Requirement Delivery:
  Author crisp business requirements and technical user stories, ensuring they are fully defined, groomed, and ready for production.
• End‑to‑End Process Design:
  Create, implement, and optimize end‑to‑end product delivery processes, managing dependencies to ensure all marketing technology initiatives ship on time.
• AI-Enabled Content Architecture:
  Define the structured, component‑based content models, metadata, and taxonomy that allow a single content object to be rendered as many audience‑specific permutations, and introduce AI into the authoring pipeline—automated tagging, enrichment, translation, and generative variant production under human‑in‑the‑loop review.
• Own the Personalization Decisioning Layer:
  Productize how the site decides what each visitor sees—first‑party and account‑level signals resolved through the CDP, audience segmentation, rules‑based…