VP, eCommerce, NA

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.

Job Title: VP, eCommerce, UGG NA

Reports to: Vice President, General Manager - NA UGG

Location: Remote US - New York City, Los Angeles, or Goleta, CA

The Vice President, UGG North America eCommerce is responsible for setting the long-term digital commerce vision, driving innovation, and leading the full P&L for UGG’s eCommerce business across the region. This executive role ensures UGG delivers a premium, inspiring, and high-performing digital ecosystem that reflects the brand’s global leadership, while accelerating growth, profitability, and consumer lifetime value.

This leader is accountable for defining the strategic roadmap for , delivering best‑in‑class consumer journeys, optimizing digital operations, and elevating the brand’s digital presence in North America. The VP partners closely with Global Brand Marketing, Performance Marketing, Merchandising, Planning, and DTC Technology to shape the future of UGG’s digital experiences while ensuring alignment with global brand and commercial strategies.

The VP, UGG NA eCommerce serves as the regional executive lead for major global digital initiatives – including  – ensuring consistent execution, consumer‑centric enhancements, and global/regional orchestration. This leader brings a history of driving enterprise‑level digital growth, developing diverse, high‑performing teams, translating insights into clear strategy, and elevating operational execution across a dynamic omnichannel marketplace. Success will be measured by commercial performance, consumer experience outcomes, enterprise collaboration, leadership impact, and the ability to champion Deckers’ values and leadership behaviors at scale.

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

• Define and lead the long-term eCommerce vision and strategy for UGG North America in partnership with global and regional leaders.
• Own the full NA eCommerce P&L, setting annual and multi‑year performance plans and managing to budget, revenue, margin, and consumer KPIs.
• Establish strategic priorities that strengthen UGG’s digital marketplace presence and accelerate growth.
• Lead the creation and execution of seasonal and in‑season digital go‑to‑market strategies rooted in consumer insights and personalization.
• Oversee site content, merchandising, functionality, and performance to ensure exceptional brand expression and commercial success.
• Drive new customer acquisition, retention, and loyalty strategies aligned with brand and financial goals.
• Provide executive‑level reporting, insights, and recommendations to senior leadership.

• Serve as the North America executive lead for  and other global digital transformation initiatives.
• Shape regional digital strategy through partnership with Global Digital, DTC Technology, Brand, and Marketplace teams.
• Set and prioritize strategic roadmaps that maximize value, elevate global digital capabilities, and future‑proof digital commerce.
• Champion deployment of new tools, platforms, and technologies that enhance consumer experience, operational efficiency, and brand impact.
• Monitor and evaluate emerging digital trends, competitive shifts, and new business models to drive innovation.

• Lead UGG’s NA Personalization/UX function, setting the vision for connected, personalized, and seamless consumer journeys.
• Partner across technical and experience teams to deploy scaled personalization solutions.
• Own the prioritization of UX testing,…