Director, Head of Sales EMEA

About Us

At BCD Meetings & Events (BCD M&E), we provide more than meeting and event planning services: we create connections that inspire, motivate and change behavior for our customers. As the world’s most trusted and innovative meetings and events agency, BCD M&E cultivates a culture of people, passion and purpose to drive business forward.

Headquartered in Chicago, with locations in 50+ countries across the world, BCD M&E’s team of 1,800+ people are committed to sustainability and driving success for our customers, our business and ourselves. Our values are at the heart of everything we do, and we look for people that want to be a part of something special, can rise to our standards and love to bring their unique perspective to the table.

While we can’t guarantee every day will be the best (who can?), we can promise a community of people who genuinely care and lead with empathy, a flexible workplace with awesome perks and challenging work that means something.

See what life is about at BCD M&E at

Ready to lead a high-performing sales team across EMEA? As Director, Head of Sales EMEA, you’ll drive growth by capturing new corporate meetings & events business while strengthening relationships with existing clients. You’ll inspire your team, set ambitious goals, and make smart, strategic decisions that shape our success in the region. This is your chance to take the reins, build big wins, and make a lasting impact.

• Inspire team members to excel by providing ongoing support and coaching.
• Encourage a culture of teamwork and open communication within the department to enhance synergy and productivity.
• Collaborate with HR to oversee the recruiting, hiring, and training processes, ensuring the team is well-equipped and capable.
• Set objectives, oversee performance management and recognize achievements of team members.
• Focus on team motivation, growth, and retention.

• Build strong internal networks for team members.
• Foster strategic relationships with prospects and suppliers.

• Ensure that all team members consistently manage their sales pipelines to achieve set targets.
• Identify new business opportunities with existing clients.
• Analyze sales trends and leads.
• Take responsibility for meeting the annual sales targets for the region through effective strategy and execution.
• Oversee new business implementation ensuring a seamless integration.

• Conduct negotiations for client contracts in a timely manner, ensuring alignment with commercial policies and company guidelines.
• Develop pricing strategies and customer propositions.
• Provide support and guidance to team members during contract negotiations.

• Guide team members in developing profitable business plans.
• Assess identified business opportunities thoroughly.
• Monitor competitor activities and respond to threats.

• Leading corporate-level sales with proven results.
• Building and maintaining strong relationships with clients and partners.
• Communicating effectively across oral, written, and presentation formats.
• Negotiating win-win agreements with clients and suppliers.
• Delivering against ambitious sales and revenue goals.
• Managing, supporting and developing regional teams.
• Effectively pursuing opportunities to influence others and the organization.

• Experience in sales role within the meetings & events industry.
• Skills in client budgeting and pricing scenarios.
• Familiarity with business software and analytics tools.

We believe that a flexible working environment is key to getting the best out of our teams. We will support you to work where you need to and when you need to, depending on how you work best.

Our line of work and business structure challenge our people in a way that inspires growth, with learning and development built into every role. We give individuals ownership over the direction and speed in which they grow.

We thrive on conversations that spark curiosity and empathy. No matter how big or…