Content Manager, B2B Marketing – Cash App Commerce Bay Area, CA,

Remote Bay Area, CA, US

Posted Date: 08/20/25

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 50+ million monthly active customers.

We want to redefine the world s relationship with money to make it more relatable, instantly available, and universally accessible.

Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We ve been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.

We are an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Block is committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible.
Want to learn more about what we re doing to build a workplace that is fair and square? Check out our I+D page.

While there is no specific Final date to receive applications for this role, U.S. roles are typically open for an average of 55 days before being filled by a successful candidate. Please refer to the date listed at the top of this job page for when this role was first posted.

We re looking for a powerful pitch creator and storyteller who can bring to life the value of our retail payments and marketing solutions to attract, engage, convert, and retain merchant partners. You ll help enable our sales teams with content that supports every stage of the funnel—from scalable awareness-driving materials to high-impact conversion and retention content.

You will own the development and refinement of our commerce sales pitch system by continuously enhancing it with compelling data, UX-forward narratives, and merchant-relevant messaging that maps to funnel goals.

You ll collaborate with marketing, analytics, and sales stakeholders to transform product capabilities into merchant-centric messaging and equip reps with materials that land with clarity and confidence.

• Develop scalable, high-visibility content to improve asset discoverability for merchant acquisition campaigns (e.g., pitch starters, product intro decks, modular elevator pitches).
• Partner with demand gen and product marketing to shape messaging that reflects current brand voice and aligns to merchant motivations.
• Lead regular narrative updates to foundational and advanced sales marketing materials (best practices guides, email sequences, Q  templates, objection-handling one-sheets) to communicate product differentiation and deepen understanding.
• Apply an editorial and analytical mindset to craft mid-funnel content that resonates with retail decision-makers, rooted in competitive benchmarks and merchant needs.
• Enable sales teams with tailored pitch assets that support competitive positioning and deal progression—including decks, UX/UI mocks, and storytelling tailored to lighthouse opportunities. Ensure new content enhances our modular content library, maintaining consistency while providing flexibility for use across verticals and sales motions.
• Build retention-driven content that elevates post-sale storytelling to highlight merchant impact, product ROI, and adoption use cases.
• Maintain core materials quarterly to reflect latest earnings results, product updates, and competitive shifts.
• Own the virtual room during enablement sessions—delivering engaging, inspirational walkthroughs of key narratives…