Media Buyer - Meta & Tiktok

Job Title:

Paid Media Specialist, Social Job Type: Full-time / Remote

Work Hours:

PST Job Overview:

We’re helping our client, a premium nutritional wellness company, find a Paid Media Specialist to manage and optimize paid social campaigns across Facebook, Instagram, Tik Tok, Pinterest, and other platforms. In this role, you’ll handle day‑to‑day campaign execution, performance monitoring, and creative testing to ensure efficiency and growth. This role reports directly to the Sr. Manager, Paid Social + Creative Strategy.

• Execute daily campaign management across Facebook, Instagram, Tik Tok, Pinterest, programmatic display platforms, and other social platforms
• Handle creative trafficking and campaign setup based on strategic direction from Sr. Manager
• Implement influencer and publisher allow listing strategies for content amplification
• Monitor campaign performance and make tactical optimizations to improve efficiency
• Manage budget pacing and allocation across campaigns and ad sets
• Conduct regular account audits to identify optimization opportunities

• Perform daily performance analysis and implement optimization recommendations
• Execute A/B tests for audiences, creative, landing pages, and campaign settings
• Support landing page testing and optimization initiatives for social media traffic
• Monitor key metrics including CPA, ROAS, CTR, and conversion rates
• Identify trends and anomalies in campaign performance and recommend solutions
• Implement platform best practices for campaign optimization

• Create daily, weekly, and monthly performance reports for leadership review
• Track campaign performance against established KPIs and targets
• Provide insights and recommendations based on performance data analysis
• Support attribution analysis and multi-touch customer journey reporting
• Maintain organized documentation of campaign strategies and results

• Collaborate with creative teams to implement and test new creative assets
• Execute creative rotation strategies to prevent ad fatigue
• Monitor creative performance and provide data-driven feedback
• Support creative briefing process with performance insights
• Maintain creative asset libraries and performance documentation

• +4 years of experience in paid social media advertising, preferably for DTC brands
• Hands‑on experience with Facebook Ads Manager, Tik Tok Ads Manager, Pinterest Business, and programmatic display platforms
• Experience with influencer and publisher allow listing processes and content amplification
• Proven ability to manage budgets and optimize campaigns for performance metrics (CPA, ROAS, CTR, conversion rates)
• Knowledge of tracking pixels, conversion events, attribution models, and iOS 14.5+ privacy changes
• Familiarity with Excel/Google Sheets for reporting and analysis
• Experience with You Tube Brand Connect and You Tube advertising ecosystem (preferred)
• Understanding of landing page optimization and testing methodologies
• Strong attention to detail with ability to manage multiple campaigns simultaneously
• Analytical mindset with ability to identify trends and optimization opportunities
• Excellent organizational, time management, and communication skills
• Ability to work efficiently in a fast‑paced environment