Manager, Paid Social Marketing

Requisition
7895
-Posted
- Marketing

- Full Time

- United States

- Hybrid

- California

- San Leandro, CA

Ariat is seeking a Manager, Paid Social Marketing to join our Digital Marketing team. This role will be responsible for the execution, ongoing optimization, and performance reporting of paid social campaigns across Meta (Facebook/Instagram), Tik Tok, and Pinterest platforms targeting multiple consumer segments.

The primary focus of this role is to build brand awareness, consideration, and revenue through best‑class paid social execution. You will play a key role in elevating Ariat’s brand presence and supporting the broader omnichannel marketing ecosystem through full‑funnel media strategies.

As a cross‑functional partner, you will collaborate closely with Brand Marketing, Ecommerce, Creative, Analytics, and other internal teams to bring brand moments, campaigns, and narratives to life across paid social platforms.

This is a highly hands‑on, executional role. The ideal candidate is both data‑driven and creatively curious—someone who thrives on testing, learning, and optimizing in a fast‑paced, ever‑evolving paid social landscape.

• Building, launching, and optimizing paid social campaigns directly within Meta, Tik Tok, and Pinterest native ad platforms to meet upper, mid and lower funnel KPIs.
• Executing test‑and‑learn strategies to identify top‑performing creative, audiences, formats, and tactics, continuously prioritizing efforts for maximum impact
• Monitoring and analyzing campaign performance across platforms and placements to ensure brand, traffic and revenue KPIs are met
• Analyzing performance across platforms and placements;
  Identifying insights and opportunities to optimize performance and inform future campaigns and reporting up on findings
• Partnering with brand teams to understand target audience personas and segmentation for campaigns
• Managing media pacing and budget allocation to ensure efficient delivery against objectives
• Partnering cross‑functionally to align paid social efforts across brand, ecom and analytics for full funnel initiatives and ongoing incrementality testing
• Staying current on platform updates, emerging trends, and best practices within the paid social and digital media landscape
• Assisting with other responsibilities based on business needs

• Minimum 3-5 years of hands‑on experience creating, managing, and optimizing paid social campaigns within Meta, Tik Tok, and Pinterest native ad platforms with a focus on upper and mid funnel objectives
• Strong understanding of platform objectives, ad formats, targeting options, and best practices
• Strong understanding of upper, mid, and lower funnel paid social measurement frameworks
• Experience analyzing campaign performance, optimizing in‑flight, and evaluating results against KPIs
• Highly organized with the ability to manage multiple campaigns and projects simultaneously in a fast‑paced environment
• Data‑driven mindset with a passion for testing, learning, and continuous optimization
• Strong attention to detail and operational excellence
• Experience using Google Analytics to assess performance and traffic impact
• Curious, creative, and data‑informed marketer with a passion for testing and learning
• Collaborative, proactive partner who thrives in cross‑functional environments

Ariat is an innovative, outdoor global brand with roots in equestrian performance. We develop high‑quality footwear and apparel for people who ride, work, and play outdoors, and care about performance, quality, comfort, and style.

The salary range for this position is $110,000 - $115,000 per year.

The salary is determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data for geographic locations. Ariat in good faith believes that this posted compensation range is accurate for this role at this location at the time of this posting. This range may be modified in the future.

Ariat’s holistic benefits package for full‑time team members includes (but is not limited to):

• Medical, dental, vision, and life insurance options
• Expanded wellness and mental health benefits
• Paid time…