Director, Marketing Manager, Marketing ​/ Advertising ​/ PR

Overview

WK Medical Center

Shreveport, LA

Non-Medical

Full-Time, Day

Posted 02/04/2026
Req # 5385

Willis Knighton Health, a nationally recognized leader in healthcare innovation, is seeking a visionary Director of Marketing & Communications responsible for developing, implementing, measuring, and optimizing integrated marketing strategies that align with and advance the organization’s strategic business objectives. This role will lead the teams responsible for consumer marketing strategies, advertising (including brand, service line, reputation, and foundation), brand management, market research, market analysis, and media/public relations.

The Director will ensure that marketing programs deliver measurable ROI and contribute to the growth and success of the organization.

• Brand Strategy:
  Develop and implement a robust brand strategy that aligns with Willis Knighton Health’s mission and strategic priorities. Define and refine brand positioning, voice, and identity to resonate across all audiences and channels.
• Digital Platforms:
  Oversee social media strategy and in collaboration with IT, the website and intranet, to optimize engagement and usability.
• Communication Growth Plans:
  Partner with stakeholders to design, execute, and evaluate communication strategies that support organizational growth.
• Internal and External Communications:
  Craft compelling communication plans to elevate Willis Knighton’s mission and values. Build strong media relationships and lead crisis communication efforts.
• Media & Public Relations:
  Oversee the management of all press inquiries/interactions, drafting of high-level statements, and the cultivation of relationships with local and national journalists.
• Department Operations:
  Manage departmental operations, including project workflows, media purchasing, SEO, and reputation management. Develop and manage budgets to achieve strategic goals and ROI.
• Cross-Functional Collaboration:
  
  Work with various departments (e.g., research, clinical, community engagement, and others) to maintain brand consistency and develop a strong employer brand strategy.
• Team Leadership:
  Recruit, train, and mentor marketing staff, fostering a culture of high performance and professional growth.
• Performance Metrics:
  Establish and monitor KPIs to evaluate the success of marketing and communication efforts, adjusting strategies as needed.
• Writing and Presenting:
  Proficient writing skills and ability to present to small and large groups of internal and external stakeholders.

• Lead the execution of consumer marketing strategies across multiple platforms, including digital, print, broadcast, and emerging media.
• Oversee advertising initiatives, focusing on building brand equity, enhancing service line awareness, promoting national reputation, and driving recruitment.
• Lead market research and analysis efforts to identify trends, assess competitive landscapes, and support strategic decision-making.
• Manage external agencies and vendors to ensure high-quality execution of marketing initiatives.
• Monitor and report on marketing performance metrics, providing insights and recommendations for optimization.

Bachelor's Degree in Marketing, Business Administration, Health Care Administration, Public Administration or other related field. (Required)

Master's Degree in Marketing, Business Administration, Health Care Administration, Public Administration or other related field. (Preferred)

10 years Progressive related experience (Required).

5 years Supervisory/management experience in health related job function. (Required)

Minimum of 10-12 years of experience in integrated marketing, with a focus on healthcare, nonprofit, or consumer marketing preferred.

• Proven experience in leading and managing marketing teams and cross-functional collaboration.
• Strong understanding of integrated marketing communications, including digital, social media, traditional advertising, and content marketing.
• Demonstrated success in developing and executing marketing campaigns that deliver measurable results.
• Experience with market research, analysis, and data-driven decision-making.
• Strong budget management and vendor negotiation skills.
• Excellent communication, leadership, and project management abilities. Experience with CRM.