Head of Growth, Marketing ​/ Advertising ​/ PR

Overview

We’re seeking a Senior Growth Leader to own day‑to‑day acquisition strategy, budget decisions, and cross‑functional leadership for a health & wellness brand. This role is highly strategic
—you will guide teams and agencies, set direction, and drive outcomes,
not execute hands‑on media buying
.

• Own daily and weekly budget allocation across paid acquisition channels, with a focus on Meta (IG/FB), Tik Tok, and Google PPC/Shopping
• Identify the highest‑impact opportunities for efficient scale and shift spend accordingly
• Oversee testing and expansion into new channels (e.g., Tik Tok, Affiliate, Podcasts, You Tube, and other emerging opportunities)
• Partner with media agencies on new or evolving offers, landing page direction, upcoming CTO, and experimentation plans
• Define clear scale vs. kill criteria for all new initiatives
• Act as a core leader in the creative‑media flywheel
  , collaborating daily with creative strategists and media buyers
• Review and approve creative briefs, final videos, statics, and influencer content
• Translate performance insights into creative direction by: identifying winning vs. losing hooks, angles, and offers, prioritizing next concepts and formats to test, and guiding influencer and creator strategy
• Ensure creative testing remains fast, focused, and aligned with acquisition goals

• Collaborate with ecommerce leadership and external partners to:
• Define hypotheses
• Review results and determine next steps
• Ensure learnings from paid media and creative directly inform site updates

Please submit your resume for consideration.

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