Director, Affiliate Performance Marketing

Location: California

Director, Affiliate Performance Marketing page is loaded## Director, Affiliate Performance Marketing locations:
Remote - California time type:
Regular posted on:
Posted Todayjob requisition :
R-3322
** BODi
* * is on a mission to build the Health Esteem Category! Having just launched a new brand (from Beachbody to BODi), a new platform, and a new app where fitness and nutrition is supported by positive mindset content, BODi breaks from the fitness and diet industry and ushers in the era of Health Esteem. Health Esteem specifically rejects the legacy fitness and diet industry playbook of pursuing a healthy lifestyle based on self-criticism – a playbook Beachbody used to abide by.

But after observing the uptick in mental health challenges since the pandemic and seeing that 74% of Americans remain overweight or obese today, despite the efforts of the fitness industry, BODi had to make a change.

BODi (formerly Beachbody) was founded in 1998 with a mission to help people achieve their goals and enjoy healthy, fulfilling lives. With millions of customers empowered since inception, BODi’s portfolio of iconic fitness and nutrition brands—P90X, INSANITY, 21 Day Fix, and Shakeology—continues to transform lives through world-class fitness, nutrition, and motivation.
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* Job Responsibilities:

*** Own the strategy, execution, and performance of BODi’s affiliate channel as a scalable, profitable growth engine across traditional affiliates and modern creator-driven partnerships
* Lead and optimize relationships across publisher, loyalty, cashback, deal, content, and influencer-affiliate partners with clear performance accountability
* Build and scale influencer-led affiliate programs including creator affiliates, social commerce, and platform-native affiliate models that drive incremental subscribers and revenue
* Develop and manage affiliate economics including CPA, CPL, revenue share, and hybrid structures, with a sharp focus on unit economics, LTV, retention, and payback
* Oversee day-to-day affiliate operations including partner onboarding, contracting, tracking, attribution, optimization, and compliance
* Partner closely with Growth, Media, CRM, Creative, Product, and Analytics teams to ensure affiliate strategy is integrated into broader acquisition and lifecycle efforts
* Analyze large performance datasets to identify trends, diagnose issues, and surface growth opportunities across partners, cohorts, and offers
* Test and iterate on offers, landing experiences, creative, partner types, and pricing models to improve efficiency and scale
* Own forecasting, performance reporting, and insights for the affiliate channel, with clear communication to senior stakeholders
* Lead and develop one direct report, providing clear priorities, performance standards, and growth opportunities
* Stay current on affiliate, influencer, and performance marketing trends, platform changes, and regulatory considerations
** Requirements:
*** Bachelor's degree in related field or equivalent experience preferred
* 8+ years of experience in affiliate, partnership, or performance marketing roles, with direct ownership of revenue-driving acquisition channels
* Demonstrated experience scaling affiliate programs at a DTC or subscription-based company with meaningful revenue impact
* Deep experience managing publisher, loyalty, cashback, deal, and content affiliates, not just influencer or creator partnerships
* Hands-on experience building or scaling influencer-led affiliate programs, including creator affiliates, social commerce, or platform-native affiliate models
* Strong understanding of DTC unit economics, including CAC, LTV, retention, churn, payback periods, and cohort performance
* Experience working within a Shopify-based commerce ecosystem and understanding how affiliate performance ties to conversion rate, merchandising, and on-site experience
* Prior experience at an affiliate publisher or within a subscription business strongly preferred
* Proven ability to manage CPA, CPL, revenue share, and hybrid compensation models with financial discipline
* Experience negotiating partner agreements, commercial terms, and performance-based incentives
* Track…