Group Category & Marketing Strategy Manager

A Career at HARMAN

As a technology leader that is rapidly on the move, HARMAN is filled with people who are focused on making life better. Innovation, inclusivity and teamwork are a part of our DNA. When you add that to the challenges we take on and solve together, you’ll discover that at HARMAN you can grow, make a difference and be proud of the work you do every day.

Do you want to work for some of the world’s leading audio brands? Become a part of the HARMAN team and get to work for JBL and Harman/Kardon.

By joining HARMAN, you'll dive headfirst into the exciting world of headphones, portable speakers, party boxes and other audio technologies, and contribute to the success of Harman Lifestyle EMEA business. The consumer audio industry is fast paced, fun and dynamic and we’re looking for someone who is proactive, loves to work with a lot of different stakeholders from all over the globe and has creative ideas.

You will join our Group Category & Marketing Strategy department for the EMEA region, based in Amsterdam in the position of:

Group Category & Marketing Strategy Manager

The Manager, Category & Marketing Strategy provides strategic leadership across multiple teams to drive long‑term growth and category excellence. This role is accountable for developing global marketing and category strategies that align with enterprise objectives, while ensuring regional relevance and commercial impact. The Manager partners closely with regional Sales and Marketing leaders, Business Units (BUs), Go‑to‑Market (GTM), and Product teams to translate strategic insights into actionable plans, frameworks, and investments.

• Develop global category and portfolio strategies, identifying “big bet” growth opportunities through robust segmentation, market analysis, and strategic frameworks.
• Guide strategic planning cycles, recommending targets, KPIs, brand roles, and budget allocations across categories, brands, and products.
• Lead the creation of long‑term category strategies that are adaptable to regional market dynamics and consumer needs.

• Act as a trusted business partner to regional Sales and Marketing teams, integrating commercial strategies and market insights into a coherent global marketing strategy.
• Ensure alignment between regional and global marketing strategies and their connection to Harman’s enterprise strategy.
• Partner with regional marketing teams to translate global strategies into qualitative and quantitative objectives and initiatives.

• Support analyzing and drive distilling the market forces that are impacting the category today and tomorrow.
• Identify opportunities that will grow the category or enable growth in the category and manage category development through tools, processes, and templates. Assess the attractiveness and attainability of category growth opportunities and feed category growth story and growth opportunities into the BU roadmap.
• Own creation of opportunity blueprint required to realize the opportunity across the marketing mix, informing Category Strategy and HTW strategy.
• Collaborate with brand teams on strategic initiatives by informing about market enablers and barriers and competitive forces and brand growth plan and campaigns.
• Collaborate with regional category & marketing planning to tailor category strategies to local market conditions and ensure fit‑for‑purpose execution.

• Represent Marketing in the GTM triangle in early phases of GTM process.
• Support HTW draft with category and consumer insights.
• Collaborate with GTM team on finalizing HTW strategy and product and pitch deck.

• Design and implement a recommendation framework for global targets and KPIs based on market attractiveness and cost of playing.
• Co‑manage regional marketing investment balance with regional leaders to optimize long‑term success.
• Enable regional GMs and marketing leads to prioritize key business challenges and opportunities, driving efficient resource allocation.

• Contribute to annual marketing planning cycles,…