Marketing Insights Analyst

Job Summary

The Marketing Analyst supports the evaluation and optimization of marketing performance across Cordell & Cordell, the nation's largest family law firm. This role works closely with the marketing team, local offices, and agency partners to track, report on, and measure marketing initiatives, ensuring decisions are made by accurate, timely data.

The Marketing Analyst is responsible for dashboard updates, recurring and ad hoc reporting, and trend identification across digital, offline media, and geo‑based marketing campaigns. The role collaborates with cross‑functional teams to translate performance data into clear, actionable insights that help improve engagement, lead generation, and overall performance.

This position is well suited for an analyst who can execute core reporting, analysis, and data visualization independently, and clearly communicate insights that support informed marketing decisions.

The Marketing Analyst is a mid‑level role responsible for regular reporting, ad hoc analysis, and proactive insights to support both the central marketing team and local office marketing efforts. This role works closely with the Analysis team and Digital Marketing Manager to track, analyze, and communicate effectiveness of marketing campaigns, digital initiatives, and local office performance.

The ideal candidate has strong analytical skills, is comfortable with data visualization and reporting tools, and has an interest in professional services marketing. This role provides critical insights that help local offices optimize their marketing efforts and improve engagement, lead generation, and overall performance.

• Prepare and maintain regular performance reports for national and local marketing initiatives.
• Conduct ad hoc reporting and analysis to support Marketing leadership and local office decision‑making.
• Proactively identify trends, anomalies, and opportunities in marketing data.
• Track and report on local office marketing performance across digital campaigns, events, community outreach, and lead generation.
• Translate data into actionable insights that inform strategy, optimization, and investment decisions.

• Support evaluation of local office marketing initiatives using performance data and reporting.
• Provide insights to inform local marketing planning and resource allocation.
• Collaborate with local offices to support alignment between national strategy and local execution.

• Maintain dashboards, tracking systems, and data visualizations for internal stakeholders.
• Ensure data integrity and consistency across marketing reporting platforms.
• Support local office teams in understanding reporting tools and core marketing metrics.

• Partner with Marketing, Local Office, and Digital teams to communicate insights and recommendations.
• Present findings in a clear, actionable format to internal stakeholders, including local office leaders and marketing management.

• 3–5 years of experience in marketing analytics, reporting, or a related role.
• Strong Excel and/or Google Sheets skills; experience with reporting and data visualization tools (e.g., Looker Studio, Tableau, Power BI).
• Experience working with GA4 required; familiarity with Adobe Analytics preferred.
• Detail‑oriented with excellent organizational and problem‑solving skills.
• Strong written and verbal communication skills.

• Experience in professional services or legal marketing.
• Experience supporting multi‑location or geo‑based marketing programs.
• Knowledge of digital marketing channels, campaign metrics, and lead tracking.
• Familiarity with marketing automation or CRM systems.

• Analytical and data‑driven mindset
• Proactive and self‑motivated
• Collaborative and team‑oriented
• Clear communicator capable of translating data into insights
• Comfortable managing multiple reporting priorities and deadlines

• Growth
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  Our commitment to elevating our people, capabilities, and services to strengthen our impact, expand our potential, and ensure long‑term success for our clients and firm.
• Client…