Franchise Management & Marketing Associate

Job Overview

Warner Bros. Discovery | Warner Bros. Discovery | Posted Feb 27, 2026

Full-time

California

Entry (0-2 yrs)

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Warner Bros. Discovery Global Consumer Products Inc. seeks an Associate for the Global Franchise Management & Marketing department. The Associate will support the VP and Sr. Manager on the CP business for the Horror, WBTV and Discovery portfolios. This role is responsible for the day-to-day facilitation of franchise and marketing initiatives, including review of marketing submissions and supporting the creation of franchise plans, marketing initiatives and marketing materials.

The position requires a deep knowledge of the Horror genre, including leading horror franchises (IT, The Conjuring Universe, Friday the 13th, Nightmare on Elm Street); WBTV franchises including Friends, The Gilmore Girls, Ted Lasso; and Discovery Network properties including The Food Network and HGTV. They should have strong written and verbal communication and be comfortable liaising with internal and external parties at various levels, including but not limited to other WBD Global Consumer Products departments, WBD Divisions, vendors, colleagues around the world, etc.

• Review, route and approve all licensee and retailer marketing submissions for assigned properties
• Assist in executing franchise strategies and marketing initiatives in support of core franchises and individual properties
• Develop materials for franchise presentation decks, licensee and retailer pitch decks, sizzle videos, and similar related materials needed to drive the business
• Assist with acquisition, development, approval and use of Theatrical and TV assets
• Assist in executing social media content strategy and calendar across all platforms and develop innovative marketing approaches to delight and engage fans
• Obtain necessary internal, external and 3rd party approvals (including Legal, Brand Assurance usage rights, and Talent) for all CP driven marketing materials and assets for licensees and promotional partners
• Maintain Brand Assurance guidelines and ensure timely updates and team communication
• Act as first point of contact for product development and brand related questions
• Coordinate outside resources, agencies and vendors, along with associated deadlines for development, budget and delivery
• Solicit industry and competitive trend information from Sales/Retail, Category, Creative/Product Development and Global Insights teams as well as external data sources
• Collect and submit updates to the Franchise Monthly Newsletter for assigned properties
• Other projects and duties may be assigned dependent on business development and needs

• Minimum 3 years marketing experience required
• Previous marketing experience required
• Franchise management experience a plus
• 2+ years Entertainment industry experience strongly preferred

Bachelor’s degree with coursework in business/marketing strongly preferred

• Significant knowledge of the WBTV and Horror entertainment landscape
• Strong proficiency in Microsoft Word, Excel, Power Point and presentation software programs required
• Photoshop and Illustrator knowledge is a plus
• Clear understanding of marketing principles
• Knowledge of digital platforms and media marketing tools
• Strong understanding of Licensing preferred
• Strong written and oral communication skills
• Ability to work…