Senior Director - Brand Marketing

Founded by Santa Barbara-born sisters, Margaret and Katherine Kleveland, and a Collective of partners, DÔEN was launched in 2016 and is a digitally-led, multi-channel fashion and lifestyle brand. Our mission is to create lasting, beautiful collections while supporting individuals in all aspects of the organization, supply chain, and community. We work with domestic and international partners who share our values and commitment to gender and social equality, and we give back by partnering with foundations that directly benefit our employees, value chain, and surrounding communities.

We are an Equal Opportunity Employer.

DÔEN is looking for a strategic and creative Senior Director, Brand Marketing to join our growing team in Los Angeles. The ideal candidate is a smart, original thinker with a genuine love of brand-building and a proven ability to translate a strong creative point of view into work that moves people. They care deeply about the DÔEN customer and community, and are motivated by telling stories that are unique, effective and distinctively DÔEN.

The Senior Director, Brand Marketing is a versatile leader who balances strategy with hands‑on execution. They will bring a 360 integrated approach to marketing, product, and brand initiatives, partnering with key stakeholders to effectively bring our brand and products to life. The Senior Director, Brand Marketing will develop and drive the strategy, positioning, timelines, and execution for integrated go‑to‑market plans, ensuring that every touchpoint delivers a consistent and brand-defining story and experience.

This position will play a critical role in a high‑performing brand team, developing talent, and coordinating efforts across the company in support of DÔEN's ambitious growth objectives, while always upholding the values at the heart of everything we do.

• Develop and coordinate innovative marketing strategies with cross‑functional partners within Brand Marketing, Creative/Content, Communications, Ecommerce, Merchandising and Design
• Oversee asset requests, go‑to‑market strategies, and strategic messaging for campaigns and launches across all channels for a 360 approach
• Produce integrated marketing strategies to drive seasonal launches, partnerships, new category expansion, and our retail stores
• Create marketing initiatives and stories in between seasonal collations to maximize sales on high inventory investments and core product
• Develop seasonal narratives and oversee channel plans and strategic messaging for campaigns and launches across all touchpoints
• Drive the Retail Brand Marketing strategy, partnering on new store openings. Marketing for existing store events and activations as well as key wholesale partnerships
• Partner with Content to ensure consumer-facing assets are strategically developed to effectively support and drive channel performance
• Establish and manage marketing calendar and brand operations to ensure cross‑functional alignment and a streamlined customer experience
• Partner with Ecommerce to develop digital, paid social media, and email campaign strategies that amplify our messaging, drive organic discovery, improve SEO, and increase conversion
• Work closely with Design, Production, and Merchandising to create and drive product knowledge processes that educate all channels including Retail, Ecomm, and Customer Care
• Ideate and partner on the development of brand collaborations and partnerships to extend the reach of each initiative in unique and unexpected ways aligned to our brand values
• Work cross‑functionally with all team leaders and in close partnership with the Director of Impact on marketing our annual external and internal reporting on impact, initiatives, and practices, infusing the brand mission into product copy, storytelling, educational content, etc.
• Continuously work to improve internal processes and optimize brand operations, ensuring all brand projects and…