Growth Marketing Senior Manager

Job Overview

A growth marketing professional to lead the development and execution of subscription‑led product experience positioning and growth initiatives that convert one‑time product buyers into loyal, long‑term subscribers for Arlo’s smart security ecosystem. The role reports to the Director of Growth Marketing and partners with cross‑functional teams to create data‑backed campaigns across channels.

• Craft a compelling subscription value proposition that connects, engages, and educates customers about the total protection solution.
• Develop and execute go‑to‑market strategies, messaging, and creative assets for assigned products with a consumer‑oriented mindset to drive conversion, retention, and customer lifetime value.
• Leverage analytics, insights, segmentation, and rapid experimentation to test, learn, and iterate on demand‑generation campaign strategies.
• Optimize return on paid, earned, and owned acquisition marketing investments by deriving full‑funnel optimization strategies.
• Partner closely with the Subscription Growth Team, Product Management, Consumer Insights, DTC & Channel Marketing, Customer Care, and Sales Teams to align growth strategies with Arlo’s overall business goals and subscription‑led model.
• Formulate strategies to increase brand familiarity and develop campaigns that attract new‑to‑brand households and drive demand for subscription services.

• Success in developing integrated campaigns that blend brand storytelling with measurable outcomes.
• Proven ability to partner with and guide design agencies to deliver compelling value propositions that uphold the brand promise.
• Strong communication and presentation skills with proven ability to influence cross‑functional teams and stakeholders.
• Proven success driving customer acquisition and retention in a consumer‑based subscription business.
• Deep understanding of marketing metrics and the ability to translate insights into actionable growth strategies.
• Experience designing and interpreting A/B marketing campaign tests.

• Minimum of 8 years of blended experience in growth, demand generation, brand, and product marketing within a subscription‑based environment.
• Bachelor’s degree in marketing or related fields; MBA preferred.
• Comfortable working in a fast‑paced environment that values curiosity and continuous improvement.

USD $150,000 – 185,000 per year, with base pay offering subject to role, experience, and education.

Arlo is proud to be an Equal Opportunity Employer. We value inclusion and are committed to an inclusive, harassment‑free workplace. We prohibit discrimination and harassment based on all legally protected statuses in all hiring and employment. We provide reasonable accommodations to applicants and employees with disabilities, pregnant individuals or those with related medical conditions, and sincerely held religious beliefs, observances, and practices.

Pursuant to applicable state and municipal Fair Chance Laws and Ordinances, the Company will consider for employment qualified applicants with arrest and conviction records.