Senior Manager, Content Strategy

Location: California

## Senior Manager, Content Strategy Apply locations:
West Hills, CAtime type:
Full time posted on:
Posted Yesterday job requisition :
R12123
** HELP US BRING THE GIFT OF HEALTH TO LIFE.
** Working at Pharmavite is an experience like no other. With a focus on complete nutrition for all, each endeavor is urgent and every day counts. You'll have the opportunity to work on the #1 selling national vitamin and supplement brand, Nature Made, as well as an exciting portfolio of other products that are shaping the future of the healthy living industry.

Consumer-driven innovation, high quality products and a promising portfolio, all driven by a team with a shared sense of purpose -- that's Pharmavite. Join us to bring the gift of health to life.
** This role is not available for any form of immigration sponsorship or support, including completion of the Form I-983 training plan required for STEM OPT.
**** This role is not available for any form of immigration sponsorship or support, including completion of the Form I-983 training plan required for STEM OPT.
** The
** Senior Manager, Content Strategy
** is responsible for defining and leading the content strategy for the Nature Made brand to increase brand reach and visibility.  Leveraging deep consumer insights, channel analytics, and brand context, you will craft messaging and stories that build trust, foster discovery, educate, and drive conversion. You will ensure cohesive execution of content across channels in partnership with internal teams, delivering engaging consumer-facing content across key consumer touchpoints.
You will connect content efforts across social, website, eCommerce and other channels through orchestration of integrated planning, collaboration with stakeholders, and the sharing of insights and best practices. You will align brand content objectives, set priorities, and measure performance in support of business goals.  This role reports to the Senior Director, Brand Activation.
** KEY RESPONSIBILITIES
**** Critical contributions this role is counted on to deliver include:
*** Develop and lead a
** unified content strategy
** for Nature Made across all consumer touchpoints, aligning content plans with business objectives
* Create and manage an
** integrated content calendar/roadmap
** that defines key content themes and campaigns throughout the year.
* Identify opportunities for
** brand storytelling and content innovation,
** leading strategic content initiatives that bring these narratives to life across channels.
* Leverage
** consumer insights and data** (including SEO trends, social listening, web analytics) to inform content priorities and optimizations
* Own the development, alignment, and
** management of processes
** to develop and approve content across channels
* Partner on development and adoption of
** tools and technology
** including knowledge graphs, AI content generation tools, project management tools.
** IDEAL CANDIDATE PROFILE
** The ideal candidate is a
** visionary content leader
** and with a passion for turning great content into a cohesive brand growth engine. You are an experienced content strategist who brings editorial instincts, a heart for storytelling, a genuine commitment to serving consumer needs, and a data-informed mindset, to develop platform-native content strategies in collaboration with creative and channel teams.
** CRITICAL SUCCESS FACTORS
**** You’ll be most successful in this role if you have :
*** A track record of driving results through deep audience understanding, brand storytelling, and channel-native approach to content.
* An ability to drive strategy through to execution – you are equally comfortable setting the long-term vision, and working with the teams to bring it to life.
* A data-driven approach to decision-making build on a foundation of creativity, innovation and experimentation
* An ability to design processes and systems that enable complex workflows to move forward with transparency and accountability
* A personal passion for health and wellness and a desire to connect audiences with wellness information they can trust
* A positive attitude, a collaborative approach, and a focus on helping others succeed
*…