Social Media Coordinator

Location:

City of Industry, CA. Full-time and on-site.

We are looking for a hungry, resourceful, and highly communicative Social Media & Creator Commerce Coordinator to join our Marketing Team at Sunny Health & Fitness. This is a boots‑on‑the‑ground role — you will be deep in the work daily, from building and managing a creator ecosystem to supporting social commerce campaigns across Tik Tok Shop and beyond. If you're not afraid of high-volume outreach, love being in the details, and thrive in a fast-paced, direct-communication environment, this is your seat.

• Execute high-volume creator and influencer outreach daily across DMs, email, and platform tools — persistence and follow-through are non-negotiable
• Build and maintain creator lists, databases, and CRM records including contact info, compensation, performance tracking, and communication history
• Research, identify, and vet UGC creators and influencers aligned with brand aesthetic and campaign goals
• Support the development and management of a full creator ecosystem — from first contact to onboarding, compensation, and performance reporting
• Support campaign setup, daily checks, and optimization on Tik Tok.
• Analyze weekly and monthly KPIs — engagement, reach, GMV, follower growth — and contribute to reporting for internal team meetings
• Support A/B testing initiatives and present findings back to the team
• Research trending content, creators, and platform-native strategies to keep campaigns and creator outreach relevant
• Assist with LIVE commerce sessions including prep, coordination, and performance tracking (experience a plus)
• Communicate proactively and consistently across internal teams — marketing, social, PR — and with external creators and partners
• Other duties as assigned.

• 1–2+ years of experience in social media, influencer marketing, creator partnerships, or social commerce
• Demonstrated ability to manage high-volume outreach and juggle multiple relationships simultaneously without dropping the ball
• Experience building or maintaining spreadsheets, trackers, or CRM systems for contacts, campaigns, or creator management
• Familiarity with Tik Tok, Instagram, and other major platforms — both as a content channel and a commerce tool
• Proficient in Microsoft Excel for tracking, reporting, and list management
• Tik Tok Shop, Seller Center, or e-commerce platform experience is a strong plus
• Experience with Shop Ads, paid social, or any performance advertising is a bonus
• LIVE commerce or streaming experience is a bonus
• Bachelor's degree in Marketing, Business, Communications, or related field preferred
• Direct, clear, and proactive communicator — you over-communicate, not under
• Thick-skinned and solutions-oriented — you don't quit when it gets hard, you find a way
• Coachable and eager to learn new platforms, tools, and strategies as the space evolves
• Able to prioritize and execute across multiple projects in a fast-moving environment
• Not afraid to follow up repeatedly — with creators, with internal teams, with anyone — until the task is done

• Medical, Dental, Vision Insurance:
  Company covers 80% for employees only.
• Life Insurance:
  Covered by the company.
• 401k Dollar for Dollar matching up to 3%, eligible to enroll after one full year with the company.
  100% fully vested
  .
• 5 Sick Paid Leave
• 7 Paid Holidays (Eligible after probation period).